Schaumburg, Ill. – May 8, 2014 – Nielsen, a leading global provider of information and insights into what consumers watch and buy, announced today that Gartner, the leading provider of research and analysis on the global information technology industry, has recognized Nielsen in the recent "Vendor Panorama for Trade Promotion Management in Consumer Goods 2014" report*.
Gartner reviewed 20 service providers for the Vendor Panorama report, which profiles the marketplace and leading vendors to help consumer goods companies use technology to better manage in-store trade promotion execution. The companies were assessed according to company viability, geographic strategy, responsiveness and track record, deployment capabilities, market understanding, vertical/industry strategy, partner leverage, and company vision. These indicators help manufacturers and retailers better evaluate the reliability and ability to offer, over time, the solutions that are best suited to their needs. Nielsen's revenue management and optimization (RMO) received the highest evaluation of ‘good to very good’ in five of the eight criteria for company assessment.
“Our clients are already reaping the benefits of our unique end-to-end solution,” said Rick Hall, Senior Vice President, Trade Promotions, Nielsen. “We believe Gartner’s review confirms our leadership in the market and our commitment to providing customers with a truly exceptional and flexible solution. Nielsen RMO is addressing every client’s unique promotional trade challenge from the strategic level down to the customer-end-event level and delivering greater return on trade promotion investments.”
Among other findings, Gartner’s report highlights the importance of integrating trade promotion management (TPM) and trade promotion optimization (TPO), as well as the value of the software as a service (SaaS) delivery model.
“We believe Nielsen was recognized for the overall quality and completeness of our global trade promotion management solutions,” said Doug Bennett, Senior Vice President, Custom Analytics, Nielsen. “Nielsen is well-positioned in the industry because of our capability to combine comprehensive data with analytics that yield actionable insights, which are supported by powerful cloud-based applications to inform and drive optimal CPG trade decisions.”
*Gartner, Vendor Panorama for Trade Promotion Management in Consumer Goods, 2014, Dale Hagemeyer, March 28, 2014.
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
Meg Chari, [email protected], 647.463.2022