New York, NY – March 9, 2015 – Nielsen, a leading global provider of information and insights into what consumers watch and buy is pleased to announce today that CIO Review honored the company as one of the publication’s 20 Most Promising CPG Technology Solution Providers for 2015. A panel of CEOs, CIOs, CMOs, VCs, analysts and members of CIO Review’s editorial board select the annual list of companies to recognize and promote technology entrepreneurship. Hundreds of solution providers were under consideration based on how they fulfilled the needs of the CPG industry. Solution providers were selected due to their ability to develop innovative technologies and methodologies, excellent customer service and the ability to help CIOs realign their IT strategy with that of their business as a whole.
“Nielsen’s services address the entire ecosystem to drive profitable growth–Big Data, Advanced Analytics, Integrated Applications and Interoperability with Client Systems,” said Richard Hall, senior vice president, Revenue Management & Optimization, Nielsen. “Nielsen has the only end-to-end solution that applies necessary data science to pinpoint the effectiveness of CPG sales and marketing programs. Manufacturing clients, for example, have the challenge of measuring their trade spend and improving their sales activities accordingly; three recent Nielsen innovations allow manufacturers to meet these challenges head-on: consumerization of the domain, market-wide promotion benchmarks, and comprehensive sales predictive planning applications.”
“Nielsen has been on our radar for some time now for stirring a revolution in the CPG space. We are happy to showcase them this year, due to their continuing excellence in delivering top-notch CPG solutions,” said Harvi Sachar, publisher and founder, CIO Review. “Nielsen’s solutions continued to break new ground within the past year benefiting its customers around the globe and we’re excited to have them featured on our top companies list.”
“Consumerization is the process of not only measuring a marketing and sales program, but drilling in to identify individual consumers and segments. We have also amassed a database containing sales data to measure the performance of millions of trade promotion events. This arms our clients with predictive sales planning tools that build insightful analytics of customers’ buying trends which are then integrated into the business process,” explained Hall. He added, “Nielsen is honored to be recognized by CIO Review’s panel of experts and thought leaders for these and other innovative technologies.”
CIO Review constantly endeavors to identify "The Best" in a variety of areas important to tech business. Through nominations and consultations with industry leaders, our editors choose the best in different domains. CPG Technology Special Edition is an annual listing of 20 Most Promising CPG Technology Solution Providers in the U.S.
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world’s population. For more information, visit www.nielsen.com.
Sheryl Bass, [email protected], 847-605-5417