Today Nielsen (NYSE: NLSN) announced the launch of the Nielsen Shopper Essentials Suite. Nielsen Shopper Essentials, a web-based data visualization and analysis solution, provides a complete interactive view of shoppers across retail channels and categories allowing clients to make real-time decisions to drive growth outcomes. As retail competition increases and new attitudinal norms take hold in digital and omni-channel environments, it is more important than ever that consumer packaged goods (CPG) manufacturers and retailers alike understand these shopping drivers and respond rapidly.
The launch of the Shopper Essentials Suite provides clients with a simple and efficient online platform to help make confident real-time decisions about consumer shopping preferences. Clients have already been taking advantage of the benefits of Store Choice Drivers and Category Shopping Fundamentals as two separate solutions. The Shopper Essentials Suite brings these solutions together on a single platform and expands insight to the ecommerce space with Digital Shopping Fundamentals, available for the first time.
Nielsen Shopper Essentials consists of three complementary solutions that chronicle the shopper across the entire shopper path to purchase:
“With our comprehensive shopper insights we’re providing clients with the confidence to take swift, decisive action to cultivate business both online and offline,” says Hin-Lo Lau, Vice President Consumer & Shopper Analytics U.S., Nielsen. “For manufacturers this means you are equipped with the confidence to build stronger relationships with your retailer partners, and win over shoppers. If you’re a retailer, it’s about growing your customer base through category activation in-store and digitally. Whether you are focused against Millennials or other shopper cohorts, you’ll be able to seize opportunities to grow your business.”
All three solutions will be delivered through Nielsen’s Insight Studio, providing digital real-time access to thorough shopper information. This self-serve data visualization tool allows both broad and deep dive insights into what drives shoppers to certain stores, as well as the physical and digital paths to purchase. The level of granularity of the shopper information allows marketers to capitalize on new opportunities and to drive growth outcomes.
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Genevieve Aronson, [email protected], 646-654-5742