New York, NY – Sept. 7, 2017 – Nielsen Brandbank, a global leader in digital product content for e-commerce and mobile retail, announced today the launch of its first, full-service content studio in the U.S. Continuing its global expansion, this new studio will bring Nielsen Brandbank’s best-in-class tools and capabilities into the U.S. market, enabling fast-moving consumer goods (FMCG) manufacturers to more cohesively create, enhance, optimize and distribute rich and consistent product content across all digital selling platforms, in a one-stop-shop environment.
Nielsen Brandbank’s first U.S. studio will be based out of Green Bay, Wis. The high-end studio will have the capabilities to create mobile optimized imagery, in-store display data and packaging data captured in line with shoppers’ growing content demands – making it one of the most extensive and well equipped digital content studios in the country. Nielsen Brandbank ensures an unmatched level of quality and accuracy by capturing images and data from product samples.
For Nielsen’s clients, Brandbank will capture/ingest, manage and distribute product content on behalf of manufacturers, adhering to retailers’ requirements for data attributes and formatting. Nielsen Brandbank’s highly skilled team, and bespoke, high-spec equipment, will bring completeness to the market with the in-house capabilities to handle all aspects of the content management process, including: the capturing of product images and product data optimized for mobile commerce, weights, dimensions and the ability to capture images for space planning. Complimentary services such as rich content management platforms, product scale icons and access to planogram content for product categories will also be offered to all clients.
“In today’s fragmented, U.S. retail marketplace, accurate and complete product information is critical to winning shoppers’ purchases and loyalty,” said Ray D’Aprile, North American Commercial Director for Nielsen Brandbank. “Having expanded to more than 10 countries over the last five years, we are continuing our goal to enhance the online shopping experience globally, through the provision of rich and consistent product content. We are excited to launch our studio services into the U.S. market and look forward to becoming the preeminent, cohesive content hub for U.S. FMCG manufacturers.”
Nielsen Brandbank brings a competitive advantage to the U.S. market with a proven managed service model that spans Europe and Asia. Today, Nielsen Brandbank works with more than 200 major retailers and 7,000 suppliers globally and is a Walmart-preferred content service provider.
For more information on Nielsen Brandbank’s capabilities and new U.S. studio, please visit Brandbank.com/us/suppliers.
Brandbank is the world’s leading product content creation management and publishing solution for multi-channel retailing. The business works with major multi-national grocery and health & beauty retailers and over 7,000 CPG suppliers in 16 markets. It helps them to create or capture manage and distribute product content, which is optimized for shopper marketing and category planning. Brandbank helps manage the relationship between retailer and supplier communities—minimizing duplication of effort and wasted budget, and maximizing the value of product content. This enables businesses to publish rich product content for a range of applications, from e-commerce sites and mobile shopping apps, to virtual merchandising and offline print media. It distributes in excess of 50 million digital product assets to retailers, wholesalers and food service businesses every year.
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Genevieve Aronson: [email protected], 646-654-5742