Advertisers can now target addressable audiences across fuboTV’s 70+ OTT-TV sports and entertainment channels
New York, NY －Aug. 31, 2017 －Nielsen (NYSE: NLSN) today announced that fuboTV, a leading sports-first live streaming TV service, has selected Nielsen Marketing Cloud’s Data Management Platform (“Nielsen DMP”) to power its addressable TV advertising capabilities. Nielsen DMP will provide fuboTV with deep consumer analytics around its subscriber base, as well as advanced audience segmentation, modeling and targeting. These capabilities will help enable fuboTV to monetize the full value of its advertising inventory and more effectively acquire new customers for its service.
The popularity of TV-connected devices such as Roku and Apple TV, as well as game consoles, smart TVs and smartphones is rapidly growing. Almost eighty percent (79%) of U.S. households have broadband internet and 80% of those use a TV connected device*. As advertisers look to reach this growing audience of streaming TV viewers, they expect the same audience targeting capabilities they experience in digital. With the Nielsen DMP, fuboTV advertisers can take full advantage of the targeting power of digital advertising. Advertisers will be able to custom-segment and reach fuboTV’s network audiences across more than 70 regional and national sports, entertainment, news and information channels in the U.S.
“Nielsen Marketing Cloud’s standout DMP offering will help place fuboTV at the forefront of addressable TV advertising, allowing brands to target specific audiences with personalized - and frankly more relevant - brand messages,” said David Gandler, co-founder and CEO at fuboTV. “The Nielsen DMP not only significantly improves our subscriber audience data and analytics, but also provides us with AI-powered segmentation and modeling capabilities, all of which will undoubtedly improve brand engagement and brand awareness metrics while significantly increasing media efficiency. Plus, this will help to improve our customer acquisition efforts with better audience data, analytics and reach across digital channels.”
“Our next generation DMP technology, artificial intelligence and analytics capabilities combined with fuboTV’s growing line-up of national channels and regional sports networks should have a big impact on the addressable TV advertising market,” said Damian Garbaccio, EVP Nielsen Marketing Cloud. “This relationship further reinforces the fact that the Nielsen Marketing Cloud has a winning combination of data, analytics and advanced marketing technology for companies across industries.”
Nielsen Marketing Cloud empowers brands, agencies and media companies to connect more effectively with customers by combining Nielsen’s world-class audience data, media planning, marketing activation, analytics and data management platform capabilities in a fully-integrated platform. Nielsen and fuboTV are committed to consumer privacy, making consumers aware of how their data is being used, and providing the ability to opt-out of targeted advertising.
Source: Nielsen National TV panel, Reach for TV Connected Devices (Internet Connected Devices, Video Game Consoles or DVD player) among Homes with High Speed Internet, 1 minute qualifier, June 2017 (06/26/2017 - 07/30/2017)
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
fuboTV is a sports-first streaming TV service that brings subscribers over-the-top (OTT) access to a growing line-up of national channels and regional sports networks (RSNs) that hold rights to the most popular sports in the world. Officially launched in January 2015 as a streaming soccer service, fuboTV has evolved into one of the leading virtual MVPDs in the U.S., with its entry-level Fubo Premier bundle offering more than 70 channels, including 34 that carry sports, and bringing customers access to popular entertainment, news and information content that complements this core offering. It is available on desktop or mobile web via www.fubo.tv; on Amazon Fire TV and Fire TV Stick; Android and iOS devices; Apple TV; Chromecast; Kindle Fire; Roku; and through T-Mobile’s Binge On. The company has raised a total of $75.6 million in funding to date, including a $55 million Series C round that closed in June 2017, led by Northzone, and including 21st Century Fox, Sky and Scripps Networks Interactive. Investors also include DCM Ventures, i2bf, Luminari Capital, LionTree Partners, Univision Communications Inc., Edgar Bronfman, Jr. (former Chairman and CEO of Warner Music Group), Chris Silbermann (founding partner, ICM Partners) and former NBA Commissioner David Stern.