Asian Media Company Will Utilize Nielsen’s Enhanced Local Measurement Data and Insights Tools
New York, NY — Dec. 6, 2018 — Today, Nielsen (NYSE:NLSN) announced that Sky Link Media, a U.S. Chinese entertainment and news distributor with U.S. headquarters in San Francisco and Los Angeles, has named Nielsen its Local TV measurement provider. In this new agreement, Sky Link Media will benefit from Nielsen’s enhanced local TV measurement services. Leveraging this resource, Sky Link Media will be able to provide agencies and media buyers with the most sophisticated data to make the most informed buying decisions.
“Having Nielsen will finally allow us to have an Asian media marketplace with standard industry metrics,” said Michael Moon, Director of Digital Media and Business Development at Sky Link Media in San Francisco. “We want to provide ad agencies and media buyers the tools to justify increasing multicultural budgets. Being part of Nielsen is the first step in making buying the Asian market easy. We hope that other Asian media will join Nielsen with us for an inclusive view of the Asian TV landscape. Sky Link chose to start measuring the San Francisco Chinese market due to the concentrated Asian population in the area.”
This year, Nielsen is enhancing measurement across all Local TV markets. Nielsen’s local transformation allows agencies to forecast, deliver, and steward their buys. We know agencies need to pay for viewers who actually view their advertisers’ ads, not for people who have a chance to view the ads. We are bringing stronger, more robust and richer in-market measurement to ensure that Local TV Ratings reliably reflect actual TV viewing. With our enhancements to integrate set-top box data and out-of-home viewership, media companies and agencies will have more reliable data, increased ratings fidelity, and richer local in-market consumer insights to conduct their business.
“It’s wonderful to see our media members utilizing Nielsen to advance the Asian market,” said Jay Kim, President, Asian American Advertising Federation (3AF). “From 2000 to 2017, Asian-American buying power increased by 257%, to $986 billion, exceeding the increases in buying power for all other racial and ethnic groups. It is expected to reach $1.3 trillion in 2022. 3AF member agencies and media partners are ready to help savvy marketers in reaching this critical and influential consumer segment.”
“We’re excited to welcome Sky Link Media to Nielsen to take full advantage of our enhanced local measurement capabilities,” said Jeff Wender, Managing Director, Nielsen Local. “We’re looking forward to empowering Sky Link Media with the tools that they need to measure the local market of San Francisco as they continue to expand their business in the U.S. by using our currency audience insights and enhancing their ability to buy and sell with confidence.”
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Sky Link Media is a U.S.Chinese entertainment and news distributor with three areas of prominence, TV, Digital and Content. Sky Link TV is on OTA (over the air) and MVPD (Multichannel Video Program Distributor) in San Francisco, Los Angeles, and nationally. Sky Link Digital manages YouTube channel HunanTV with 2.7 million subscribers. Sky Link Content develops and acquires the best entertainment and news content from China, Hong Kong, Taiwan, and the U.S. Sky Link Media engages the Chinese consumer wherever they are.