Solutions

Concept Development

You’re facing mounting pressure to get products to market faster. And when your success is measured by the success of your product in market, you can’t miss your launch window. Every hour counts, so you can’t afford lengthy concept development and validation cycles. Knowing you’ve developed the best proposition right out of the gate means you can quickly decide if your concept is good enough to bring it to market or if you should focus on a different idea with greater potential.

Featured Solution

Nielsen Optimizer

Nielsen Optimizer is a concept development solution that enables you to develop bigger, better propositions—faster. Unlike traditional methods, Nielsen Optimizer is powered by a patented algorithm that creates a “survival of the fittest” exercise for your ideas—quickly allowing you to evaluate hundreds —or millions—of alternative value propositions with consumers. By testing more ideas and variations, you maximize your chances of finding a proposition that truly resonates with your consumers.

Success Stories

“In a competitive global market like ours, there’s a lot at stake when we’re making a change to our product lineup. With Optimizer, we ended up with a much stronger set of concepts than we would have otherwise, and this has significantly impacted how we approach product development.”

Fanta
RESTAGES

Fanta

Pretzel Crisps
LINE EXTENSIONS

Pretzel Crisps

Danon Carb Control
NEW / SUB BRANDS

Dannon

Activia
GLOBAL BRAND LAUNCHES

Activia

Proven Results

See for yourself: On average, top-performing concepts from Nielsen Optimizer generate 38% more in forecasted revenue than concepts that are not optimized using Nielsen Optimizer.

Learn more >>

Optimizer Validation

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