Solutions

Nielsen Consumer Neuroscience

Behavioral Sciences Institute

Real Science. Real Insights. Real Results.

“As companies increasingly understand that behavioral sciences can have a significant, far-reaching impact on their businesses, they are seeking expert guidance they can trust. Our Behavioral Sciences Institute will help brands harness the power of brain and behavioral science, as well as related fields, and incorporate that knowledge into their day-to-day processes.”

JOE WILLKE, PRESIDENT, NIELSEN CONSUMER NEUROSCIENCE

Harness the Power of Behavioral Science

Our team of Ph.D. neuroscientists combine academic expertise with extensive business experience to deliver tailored, immersive experiences that empower you and your teams around the world with consistent, best-in-class knowledge. We use real science to help you uncover real insights to deliver real results.

When a consumer is watching your advertisement or looking at your brand’s packaging, they are making both conscious and non-conscious decisions around how they think and feel about your brand and product. Through a range of seminars and workshops from expert advisors you trust, Nielsen’s Behavioral Sciences Institute helps you harness the power of science-based behavioral and neuroscience insights that can have a significant impact on all areas of your business.

“Nielsen has been instrumental in making the applied behavioral sciences and neurosciences a Mars way of working. Their academic credentials provide tremendous credibility. They’re also able to blend science and academia with real world, touch and feel examples, which ultimately has helped our team grasp concepts in a way that’s clear and obvious in the business applications.”

JESSICA SOUTHARD
SENIOR MANAGER OF CONSUMER MARKET INSIGHTS
MARS, INC.

The Nielsen Advantage

All sessions are taught by a highly-credentialed Ph.D. neuroscientist with extensive relevant business experience that is supported by strong client service teams located around the globe.

Our fully integrated consumer neuroscience research division offers the industry’s most complete suite of tools in 16 state-of-the-art neuroscience labs around the world.

You will be connected to Nielsen’s broad network of dynamic solutions and data-driven insights on a global scale.

Empower Your Team With Best-In-Class Knowledge

Our three unique tiers of workshops and immersive learning sessions allow your team to walk away empowered with Nielsen’s gold standard knowledge, as well as the tools to apply it to day-to-day processes.

With relevant information across industries and applications, our catalog of programs is designed for teams with various levels of proficiency and can cater to your unique needs and business questions.

Foundational

Provide introductory knowledge around consumer-related behavioral sciences, behavioral economics, neuroscience and other decision-science disciplines.

SPECIALIZED

Focus on deep learning in a variety of market-relevant areas where we have significant knowledge and expertise.

CUSTOM

Address specific questions and insights that you are seeking related to your unique business and marketing challenges.

INTERESTED IN LEARNING MORE ABOUT THE BEHAVIORAL SCIENCES INSTITUTE?

Meet Our Team of Experts

Our team of neuroscientists are accredited from some of the top academic institutions in the world. They apply their academic training and science specializations to help you solve real-world business challenges.

Janaina Brizante, Ph.D., Brazil

Behavioral Economics
Neuroeconomics
Cognitive Neuroscience

Maya Cano, Ph.D., U.S.

Cognitive Neuroscience
Experimental Psychology

Makoto Fukushima, Ph.D., Japan

Systems Neuroscience
Neuropsychology
Neural Coding
Neuroethology

Ram Gurumoorthy, Ph.D., U.S.

Cognitive Neuroscience
Computational Neuroscience
Signal Processing
AI/Machine Learning

Nietzsche Lam, Ph.D., U.S.

Cognitive Neuroscience
Signal Processing
Neurobiology of Language

Jane Leighton, Ph.D., U.K.

Cognitive Psychology
Social Psychology
Cognitive Neuroscience
Behavioral Economics

Carl Marci, M.D., U.S.

Experimental Psychology
Mental Health
Neurobiology of Emotion
Neurobiology of Empathy

Sandra Murphy, Ph.D, U.K.

Experimental Psychology
Cognitive Psychology
Cognitive Neuroscience

Rodrigo Pedroza, Ph.D., Mexico

Behavioral Neuroscience
Behavioral Pharmacology
Neurobiology of Learning and Memory

Shivadatta Prabhu, Ph.D. & M.D., India

Clinical Neurosurgery
Nanomedicine

Randall Rule, Ph.D., U.S.

Cognitive Neuroscience
Neuropsychology
Affective Neuroscience

Avgusta Shestyuk, Ph.D., U.S.

Cognitive Neuroscience
Affective Neuroscience
Neuroscience Methods
Clinical Psychophysiology
Experimental Psychopathology

Elise Temple, Ph.D., U.S.

Cognitive Neuroscience
Developmental Cognitive Neuroscience
Educational Neuroscience
Developmental Disabilities

Satoshi Tsujimoto, Ph.D., Singapore

Evolutionary Psychology
Systems Neuroscience
Cognitive Neuroscience
Cognitive Development

Bradley Vines, Ph.D., U.S.

Experimental Psychology
Cognitive Neuroscience
Music Cognition & Perception

Sarah Yu, Ph.D., U.S.

Behavioral Economics
Cognitive Neuroscience
Neurobiology of Memory

Nikki Westoby, Ph.D., U.K.

Cognitive Neuroscience
Experimental Psychology

Rebecca Von Der Heide, Ph.D., U.S.

Cognitive Neuroscience
Affective Neuroscience
Social Neuroscience
Developmental Neuroscience