Nielsen Data Management Platform
Turn Insights into Action
Today’s audiences create valuable data with the devices they use, the content they engage with and the products they buy. To reach the right customers in the right places, you need to sort through this data quickly.
Nielsen Data Management Platform (Nielsen DMP) helps you better manage, customize, activate and analyze your audience data. You can now continuously adjust your advertising and content across each channel to improve customer experience and marketing performance.
Manage Your Data
Nielsen DMP provides a single view of your customers across all offline, online and mobile channels. It enables access to your first-party data as well as Nielsen’s rich set of audience data to help you develop detailed insights across thousands of consumer attributes. You can use these insights to more effectively communicate with existing customers and find new prospects that match your most important customer criteria.
Our Insights 360 consumer knowledge application indexes your customers against thousands of attributes including their interests, demographics, personalities, where they shop, what they buy, the media they consume, and their online and mobile behavior.
Grow Your Audience Data Exponentially
Understand exactly who your customers are, what they buy and the media they consume.
Customize Your Audience
We’ve created more than 60,000 built-in segments to help you customize key audiences based on your exact marketing needs. Automate your audience model creation with Nielsen Artificial Intelligence (Nielsen AI), an adaptive learning technology built into Nielsen DMP that analyzes real-time streams of device-linked data. This advanced tool instantly adapts your segments to reflect changes in:
- Consumer media and buying behavior
- The consumer path-to-purchase
- Audience composition across millions of consumer attributes (including demographics, geography, behavior and personality)
- Market dynamics (including seasonal and local market demand, competitive actions and advertising)
With more devices available to consumers than ever before, you need to connect with your audience in the right places and at the right times. Nielsen DMP allows you to activate audience data in real-time across all devices and all digital media, including hundreds of integrated search, social, email, website and content personalization platforms.
You can also centrally set frequency caps across all your marketing channels to limit how often your ad is seen and sequence your campaigns and creative across devices based on where your audience is in the consumer journey.
Reach Audiences In Real-Time Across All Media
Connect with people at the right time and place across all your digital marketing channels.
Analyze & Optimize Results
Nielsen DMP helps you act on campaign analytics and sales attribution insights. Seamlessly connect to Nielsen Marketing Cloud’s journey analytics, multi-touch attribution (MTA) and sales effect applications—provided by Nielsen Catalina Solutions and Nielsen Buyer Insights—to measure and improve performance across all your digital marketing tactics.
Instantly Understand & Act On Marketing Performance Insights
"Nielsen and Sony Crackle are working together to shape the future of TV. With Nielsen Marketing Cloud’s reliable audience data and cross-screen addressable solutions, we can connect brands with viewers seamlessly wherever our premium ad supported TV content is streamed."Rene Santaella SVP Operations & Business Planning, Sony Pictures Television
“Nielsen’s unique data, DMP technology and ROI measurement capabilities are enabling us to transform our approach to addressable cross-screen digital and video advertising. We now have the ability to reach the right audiences with relevant messages across different platforms to drive incremental retail sales. Most importantly, we can prove what’s working and improve on what’s not to get the most out of our media spend with Nielsen’s ROI-oriented measurement capabilities.”Eddie Revis Senior Director of Marketing and Media at Chobani
“At Investing Channel, we use Nielsen AI to fuel granular, audience tailored ad targeting for our clients. We’ve seen big jumps in campaign performance—sometimes as much as 3X - as a result. We also use Nielsen AI to better understand audience content consumption driving 4X more in content engagement. In analyzing multiple data streams, like website traffic patterns, offer interest and intent, viewability and audience behavior, Nielsen AI has played a big role in our revenue growth.”Nikesh Desai CEO and founder, Investing Channel Inc.
“Nielsen is an invaluable strategic partner for us as we continue to build upon our data and technology infrastructure. This will enhance our targeting capabilities and provides us with the planning tools we need to ensure that our agencies can reach addressable audiences at scale.”Arun Kumar Global Chief Data & Marketing Technology Officer, IPG Mediabrands
“By launching the first audio DMP, Nielsen is making radio audiences truly addressable for the first time in the industry’s nearly 100-year history. We are embracing Nielsen’s big data capabilities to enable our clients to identify and reach, at an extremely high degree of accuracy, their best customers across every radio format we offer.”Suzanne Grimes Westwood One’s President and EVP of Corporate Marketing for Cumulus
Nielsen is committed to consumer privacy, making consumers aware of how their data is being used, and providing the ability to opt-out of targeted advertising at any time through settings on their device, Nielsen’s websites, and/or through content providers’ websites or apps.