Digital Brand Effect
Nielsen Digital Brand Effect is a market-leading enterprise technology platform that allows the entire digital media ecosystem to collaborate around measuring and optimizing brand-relevant metrics in real-time. Our granular, always-on brand lift metrics enables marketers and their partners to maximize the value of their digital advertising investments.
to not only justify our existing mobile spend, but also to increase our mobile spend. This data is helping us drive our channel and partner selections."
Associate Media Director, space150
Nielsen provides us with apples to apples online and mobile ad effectiveness measurement and optimization, enabling us to advertise online and in mobile with confidence."
Digital Media Manager, Buffalo Wild Wings
demonstrates the significant impact in-image advertising can have on brand lift. Our ability to measure and respond to real-time brand metrics contributed to the success of the campaign and resulted in our being included on additional buys."
Senior Vice President, Marketing, GumGum
Who Can Benefit from Our Solution?
Prove the brand-building effectiveness of your online and mobile properties. Our real-time, collaborative platform gives you the tools to help you stand out on the media plan. Download the media provider one-sheet.
Granular, real-time brand lift metrics allow you to pinpoint exactly what’s working and what’s not, allowing you to proactively optimize performance while the campaign’s still in-flight and maximize your clients’ marketing investments. Download the agency one-sheet.
Increase accountability by connecting and measuring your entire digital advertising chain’s ability to achieve brand building objectives. Robust, customizable benchmarks allow you to diagnose worldwide digital marketing efforts in a flash. Download the advertiser one-sheet.
Features and Benefits
Brand Lift Metrics
By measuring brand lift, Nielsen Digital Brand Effect brings the same metrics used to measure and optimize brand advertising effectiveness in the offline world to the digital medium, enabling advertisers to understand their cross-screen impact. Brand lift is the percentage increase in the primary objective of a brand advertising campaign, and is used by brand marketers to measure the extent to which their advertising has shifted consumer perception against awareness, attitudes, favorability, intent, or preference.
Our enterprise class allows all parties involved in a campaign to run their instances of the solution against the same campaign in an easy and secure manner, getting everyone on the same page and directly collaborating to optimize performance and maximize return on advertising spend.
Nielsen Digital Brand Effect provides brand lift metrics in real-time via an intuitive, always-on interface, giving marketers and their partners the opportunity to optimize performance while the campaign is still running, helping marketers maximize their display, rich media, native, video, mobile, and programmatic advertising spend.
Nielsen Digital Brand Effect uses the gold-standard in brand measurement methodology — a concurrent test / control methodology using a classic experimental design. Surveys that have been purpose built to maximize participation while minimizing bias captures consumer sentiment to measure how the campaign performed against its primary marketing objective.