for your everyday decisions
With Everyday Analytics, you don’t have to only reserve analytics for future strategic decisions or select brands and markets. Now, your entire business has a fast, intuitive way to access sophisticated analytics for day-to-day decision making.
How does Everyday Analytics work?
Combining simpler and more affordable tools, Everyday Analytics allows you to get analytics into the hands of more people, right when they need them.
Don’t wait months to get the insights you need. With Everyday Analytics, you can be up and running in a few weeks. Real-time data and a current view of the market ensures that you’re always one step ahead of your competitors.
Analytics aren’t just for data experts. Everyday Analytics is designed for everyday decision makers, like sales and brand teams, who need to respond quickly. Tools are simple and easy to interpret so your entire business is ready for action.
Tighter budgets often require being selective. But with flexible, subscription-based options, you don’t have to pick and choose which teams or projects require analytics. Now, your entire business can make fact-based decisions.
Everyday Price and Promotion Analytics
What if you could optimize your price and promotion tactics, anytime you want? With our suite of tools, you can quickly view current price dynamics and pressures across all of your products and simulate the impact of changes specific to local stores and markets. For more information, email Revenuemanagement@nielsen.com
EVERYDAY MARKETING EFFECTIVENESS ANALYTICS
Imagine your entire brand team has the ability to analyze and optimize marketing spend at the touch of a button. It’s not fantasy. It’s Everyday Marketing Effectiveness Analytics – the software flexible enough to use custom or benchmark marketing studies while serving the needs of power and casual users. Now anyone can use predictive analytics – not guesswork – to quickly evaluate the impact of any spend allocation across various marketing vehicles for maximum ROI. For more information, email MarketingROI@nielsen.com.