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NIELSEN TOTAL FOOD VIEW

MAKE MORE INFORMED DECISIONS WITH INTEGRATED INSIGHTS

Although online sales are important for healthy consumer packaged goods (CPG) growth, the majority of U.S. food sales will continue to occur at brick-and-mortar outlets over the next several years. And purchases of fresh products, in particular, will remain largely in-store, sustaining trips and sales at brick-and-mortar outlets.

In this rapidly changing environment, a narrow category or aisle-based view of shoppers’ in-store habits won’t cut it. Today’s shoppers see the aisles across the store as connected entities. As a food or beverage manufacturer or retailer, you also need this broad view to account for potential growth opportunities and disruptors (both inside and outside your aisles) and provide a more seamless in-store experience for convenience-focused shoppers.

By integrating retail measurement data for packaged and fresh food side by side, Nielsen Total Food View provides key insights within a single universe. This connected approach makes holistic category management easier than ever.

NIELSEN TOTAL FOOD IS

TRULY INTEGRATED

Seamlessly integrates packaged and fresh-food performance data into a single universe sourced from Nielsen’s industry-leading retail measurement tool, Answers on Demand (AOD).

FULL OF FRESH INSIGHTS

Includes $105 billion in fresh random-weight coded products, typically sourced separately or omitted entirely from traditional retail measurement services. It’s the most complete picture of food sales on the market today and the only way to view fresh and non-fresh products alongside one another in a like-for-like universe.

FULL OF FRESH INSIGHTS

Enables a more contemporary approach to category and insights management by showing how products across the store work together or compete for various consumer need states. With this approach, your pool of competition and opportunity gets a lot bigger—fast!

WITH NIELSEN TOTAL FOOD VIEW, YOU CAN

  • Identify competitive blind spots across the entire store and uncover your true competitive set.
  • View categories and departments outside you own so you can strategize holistically and uncover new areas for growth.
  • Join forces with products and areas of the store that are winning and resonating most with consumers.
  • Understand which categories your products are connected to and how price, seasonality and promotions impact your brands.

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