Early in your innovation process, your ideas have the ability to take you in many different directions. And when teams are faced with prioritizing initiatives, they often try to come to a consensus or allow leadership to decide what to pursue. But without knowing which ideas consumers prefer, you could be wasting resources on ones that won’t succeed in future testing. Idea screening measures your ideas on metrics you need to understand early in the innovation process, like relevance and uniqueness. By getting consumer feedback early, you’ll have a simple, yet powerful way to identify ideas with the most potential for future development.
Nielsen Quick Screen
When you’re coming up with new product ideas, it can be hard to know where to focus your efforts. You often face limits on your time and budget that keep you from testing all but a few ideas. With Nielsen Quick Screen, you don’t have to pick and choose. Our overnight testing solution helps you identify your most promising ideas upfront, saving you time, energy and money down the line. It’s a fast and reliable way to determine which ideas are the right ones to pursue.
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