Innovation is a top priority
Innovation is a top corporate priority for 72% of CPG manufacturers — and a top measurement gap. With real-time, A.I.-powered measurement, you can take the guess-work out of your innovation planning and execution processes. Nielsen Innovation Performance Measurement apps automate the way you track the latest product innovations on the market and how your launches stack up against the competition.
Plan strategic investments
Drive smarter execution
Track emerging trends
Grow your business with innovation measurement
Innovation performance measurement apps
Identify emerging trends/brands faster, with specific product-level info on the most recent innovations
Make informed strategic investment decisions by comparing high-level innovation performance
Make smarter execution plans and decisions by comparing launches vs competitive benchmarks
How we do it
Nielsen Innovation Performance Measurement apps use artificial intelligence and machine learning to automate and streamline the coding for millions of product characteristics. When product innovations are intelligently identified and classified in real time, your teams can speak the same language about innovation trends, consistently report innovation metrics and diagnose how to effectively compete and grow.