Nielsen marketing Effectiveness
Your source for fast, accurate and comprehensive performance measurement
25% of marketing spend is wasted on ineffective digital tactics alone*
Can you prove the value of your marketing?
It’s no secret that marketing organizations are under pressure. You need to meet or beat the goals set by leadership, track progress and share insights into what’s working—and what’s not. But with so many channels, data sources and consumer behavior changing by the day, how can you know which tactics actually drive revenue and growth?
It’s a tough bottom line: either you’re not contributing to business outcomes, or you can’t prove that you are.
Good marketing is incredibly complex. If you want better results, you need more than measurement. You need accuracy. Without it, you’ll have the wrong impression of how effective your marketing efforts are. Don’t risk your limited budget by investing in poorly performing channels and tactics and wasting spend in the process.
Common Causes of Waste:
You base decisions on months-old reports—well after the market has changed.
You rely on simplified measurement models that produce suboptimal recommendations.
You lack performance visibility on all channels—including “walled gardens.”
TRUE MARKETING EFFECTIVENESS DOESN’T HAVE TO FEEL OUT OF REACH
What if you could overcome the delays, errors and coverage gaps in order to take an active role in driving revenue and growth while reducing waste at the same time?
With Nielsen, you can.
With our marketing effectiveness measurement solutions, you get the unmatched speed, coverage and actionability you need to dramatically improve the efficiency of your marketing investments and optimize your team’s impact on the business.
With model rebuilds as often as daily, consistently early access to new and influential advertising channels, and a web-based dashboard that reconciles data from multiple models for a single view of performance, you and your team will always have the fast, first and comprehensive insights you need to maximize efficiency and effectiveness across your entire marketing portfolio.
Our Products Include:
From Our Clients
“At a time when our marketing budgets and subscription targets are doubling every year, Nielsen gave us the confidence to scale our investments across the full marketing funnel, including channels like TV that are harder to prove in the short-term. We’re now able to justify when and where we allocate our budget, while maintaining a level of efficiency required of growth.”
Chief Customer Journey Officer, The Economist
“Nielsen goes above and beyond delivering ROI and effectiveness measurement, giving ongoing consultation and recommendations on how to adjust our marketing mix for optimal results.”
Head of Marketing Excellence, Boehringer Ingelheim
“Nielsen has challenged our agencies to think about our marketing channels in a way that’s different than how they’ve typically done so in the past. The attribution insights provided by Nielsen have driven fresh, healthy discussion around how we are executing our marketing plan, and how we can maximize the results produced.”
Head of Global Digital Marketing
Leading Electronics Retailer
“We were impressed by how smooth and well managed the implementation process was. As a company with ambitious growth goals, we needed a multi-touch attribution solution that could support our long-term business strategy, as well as our short-term needs. Not only was Nielsen able to accommodate our unique business requirements, but we were able to leverage the solution’s inter- and intra-channel insights and recommendations to improve our marketing efficiency by 20% within just eight months.”
Digital Marketing Controller (Acquisition), NOW TV
Let’s Discuss Your Needs and Our Solutions
* Nielsen analysis of anonymized client data covering $2.8 billion in media spend from Jan. 1 2018 – June 30, 2018