Nielsen Marketing Cloud

Local Nielsen Media Impact

Local Media Fusion, The Data Powering Local Nielsen Media Impact

Local Media Fusion Available in Local media Impact for Cross Platform Planning

The intelligence behind Local Nielsen Media Impact is Nielsen’s Local Media Fusion, incorporating local TV (LPM Panel data), local radio (PPM Panel data) and Scarborough for media planning and analytics in the 25 Local People Meter (LPM) markets. Local Media Fusion is the fuel for Local Nielsen Media Impact that allows granular and comprehensive analyses for local cross-media planning.


Learn more about the Media Impact solution and benefits.

Creating Flexibility for Local Media Planning

Local Nielsen Media Impact is a planning solution that contains respondent level data for TV, radio and Scarborough licensed on a modular level. Clients may access radio, TV, or TV and radio with the option to layer in Scarborough for advanced audience segments (to any configuration).

Radio
Available Media Types
  • Local TV (LPM)
  • Local Radio (PPM)
Audience
Audience
  • Local People Meter (LPM) Characteristics (included in standard subscription)
  • Scarborough Behavioral/Lifestyle
Report
Media Groups
  • Station
  • Daypart
  • Weekday
  • Half hour
  • Format (radio only)
Data Science
Metrics
  • GRP
  • IMP (000)
  • CPM/CP
  • Net Reach 1+
  • Dollars/Budget
  • Effective Reach X+
  • Average Frequency
  • Effective Reach Range

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