Solutions

METRICS TO MONETIZE

MEASUREMENT THAT POWERS YOUR BUSINESS.

The decisions that make a difference are driven by flexible solutions that respond to your changing challenges and opportunities.

At Nielsen, we provide you with these solutions. They give you the answers you need—like who’s watching what—and they also give new perspectives that power your business.

With our solutions, you’ll know…

THE PEOPLE WHO ARE VIEWING AND LISTENING

THE DEVICES THEY CAN’T PUT DOWN

WHEN THEY’RE CONSUMING CONTENT

WHO THEY’RE SHARING THESE MOMENTS WITH

NO MATTER WHAT THE SITUATION, YOU’LL HAVE CURRENCY-QUALITY METRICS BASED ON MEASUREMENT THAT’S THE MOST TRUSTED, THE MOST VALUABLE.

YOU’LL HAVE THE METRICS TO MONETIZE.

LEARN MORE ABOUT METRICS TO MONETIZE FROM MEGAN CLARKEN,
WATCH PRESIDENT

Nielsen fuels marketing and sales with powerful data and solutions that span planning, activation and measurement. You define what success looks like, and we’ll help you achieve it with our flexible framework to meet your unique and changing needs. You’ll be able to transact and invest with the most trusted, independent data.

Explore how Nielsen can help answer the questions about your audience that will unlock success for your business.

YOU’RE A TV NETWORK MAKING A DEAL WITH AN INSURANCE ADVERTISER.

YOU’LL WANT TO KNOW…

  • How many adults age 18-49 did I reach?
  • How many adults interested in travel did I reach?
  • How much incremental revenue was driven to my travel site?

YOU’RE A DIAPER BRAND AND YOU’RE MARKETING A NEW PRODUCT LINE.

YOU’LL WANT TO KNOW…

  • How many women age 25-54 did my product campaign reach?
  • How many moms did my campaign reach?
  • How many have purchased diapers from my competitors?
  • Did the campaign increase sales for my new brand?

YOU’RE A TV NETWORK MAKING A DEAL WITH AN INSURANCE ADVERTISER.

YOU’LL WANT TO KNOW…

  • How many adults age 25-54 does my network reach?
  • How many adults in the market for insurance does my network reach?
  • What programs are most likely to reach adults in market for insurance?
  • Will the deal accomplish its goals and reach the right people?

YOU’RE AN ATHLETIC SHOES RETAIL STORE AND WANT TO DIVE DEEPER INTO YOUR IN-STORE PROMOTION.

YOU’LL WANT TO KNOW…

  • What are the demographics of my consumers who own a loyalty card?
  • How many people age 18-34 have visited within the last two months?
  • How many are active, sports enthusiasts?
  • What was the ROI for the campaign?