Nielsen Marketing Cloud

Real Science. Real Results.

There’s a science to making your marketing work harder.

It begins with smart data.

Our marketing cloud gives you access to a universe of Nielsen audience data. We help you understand your customers at a level no one else can match. But it doesn’t stop there. Using built-in analytics and Nielsen Artificial Intelligence (AI), our cloud is constantly evaluating the success of your marketing and making adjustments in real-time. The result? Every step of your marketing process gets smarter and more effective.

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Our fully-integrated platform enables you to manage every phase of the marketing process in a single place—from media planning and activation to data management and attribution.

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Artificial Intelligence Technology

Nielsen Artificial Intelligence (AI) is an adaptive learning technology—built into the Nielsen Marketing Cloud—that enables marketers to instantly act on changes in audience behavior to improve marketing relevance and results.

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From our Clients

"Using the Nielsen Marketing Cloud’s data management platform and analytics capabilities,
we are going to advance audience-based cinema-advertising in ways that have never been done before."

Doug Pulick SVP, Strategic Insight & Analytics, National CineMedia (NCM)

"We are very excited about the Nielsen Marketing Cloud.
The In-Flight Analytics application gives us a real-time view into consumer consideration, intent and purchase metrics. The tool enables us to better optimize our campaigns while they are running, from media allocation to creative versioning, and helps us close the loop, from exposure to sale, delivering on our advertiser's ultimate goal."

Michael Meah Director of Digital Ad Products and Sales Research, Scripps Networks Interactive

"Nielsen Media Impact provides increased safety for the agency and our clients in relation to media mix recommendations.
We now benefit from shared intelligence across multiple channels, which brings greater integration to our full-service offerings."

Luiz Gini Director General of Media Neogama/BBH

"We are helping our clients leverage our real-time, rules-based offer distribution capabilities with Nielsen’s powerful data assets and the industry-leading Nielsen Data Management Platform
to help CPG brands and retailers serve the right offers to the right consumers."

Seth Sarelson COO and Co-Founder, RevTrax

"Nielsen Media Impact helps us further our understanding around what different media channels can accomplish and
how different media mixes work together to achieve specific goals that are central to our clients' businesses."

Kyle Allen Executive Vice-President and Media Director, The Company of Others

"By choosing Nielsen Marketing Cloud,
we are transforming our understanding of audiences in ways that make purchase-based marketing a reality for our clients, which is unique in the radio industry."

Suzanne Grimes Westwood One’s President and EVP of Corporate Marketing for Cumulus

"Nielsen Marketing Cloud gives us direct access to
a remarkable breadth and depth of audience data.
This helps us enhance the value of our audience and enables our advertisers and podcasting partners to run audience-targeted campaigns for the first time in podcasting."

Brendan Monaghan CEO of Panoply Media

Next Generation Marketing Applications

Nielsen Marketing Cloud houses a variety of fully-integrated marketing applications that can be used on their own or together to fuel more efficient, higher impact marketing.

Data Management Platform

Expand, optimize, segment and activate your customer data across all marketing channels and platforms.

Media Impact

Execute your media plan with the industry’s most advanced omnichannel media planning and optimization application.

Data as a Service (DaaS)

Find your target audience segment, or customize your own based on the characteristics that are most important to you.

Multi-Touch Attribution

Quantify the offline and online sales impact of each of your digital channels to understand and maximize your marketing ROI.

In-Flight Analytics

Analyze real-time consumer engagement through every stage in the purchase funnel.

Third-Party Applications

Activate audience data in real time across all digital media and as well as hundreds of integrated content marketing, creative testing, search, email and social media platforms.

Awards & Recognition

Forrester® Recognizes Nielsen DMP as a Strong Performer In The Forrester Wave™: Data Management Platform Q2 2017

Nielsen DMP ranks among the top three in the Current Offering category in The Forrester Wave™: Data Management Platform Q2 2017. Additionally, Forrester gave Nielsen DMP the highest score possible in Data Analysis and the second highest score possible in the Market Presence category.

We believe Forrester's report validates the Nielsen DMP as a leading marketing platform equipped with the highest quality data and the advanced technology and analytics it takes to improve customer experience and marketing performance.

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The Drum awards Nielsen Marketing Cloud with the ‘Most Effective Use of Data’ at The Drum Digital Trading Awards in the UK

This award illustrates how the Nielsen Data Management Platform (DMP), a core Nielsen Marketing Cloud application, delivers results for major brands around the world. This U.K. campaign earned Carling an impressive 4.1x ROI.

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