PREFERRED PLATFORM PARTNER PROGRAM
Nielsen Preferred Platform Partners are advertising technology providers chosen for measurement excellence. Nielsen has selected these platforms as best-of-the-best for measurement implementation among advertising technology companies. How does this make measurement easier for you?
Nielsen Preferred Platform Partners provide:

All tagging and
campaign setup

Centralized campaign reporting

Gold-standard
quality service
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This first-of-its-kind study from BrightRoll and Nielsen shows how mobile video advertising can be an effective complement for TV advertisers trying to reach increasingly fragmented audiences and improve ROI. Download report >
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Nielsen Preferred Platform Partners stand out from the pack. In turn, Nielsen makes sure they get the credibility and access to advertisers, agencies and publishers they deserve. This means harnessing the best of Nielsen, including:

Platform Manager to facilitate program benefits and membership.

Custom Marketing Kits to share with clients.

Nielsen Platform Member Stamp for use in marketing, user interface (UI) and more.

Nielsen Platform Member Caucus invitation.

Nielsen Platform member-only events, trainings, joint-sales and more.