PREFERRED PLATFORM PARTNER PROGRAM

Nielsen Preferred Platform Partners are advertising technology providers chosen for measurement excellence. Nielsen has selected these platforms as best-of-the-best for measurement implementation among advertising technology companies. How does this make measurement easier for you?

Nielsen Preferred Platform Partners provide:

All tagging and
campaign setup

Centralized campaign reporting

Gold-standard
quality service

WORDS FROM PARTNERS

“Viant’s suite of digital advertising solutions have been enhanced by Nielsen’s leading measurement capabilities for over a decade.”

-Jon Schulz
Chief Marketing Officer, Viant

“We are proud to be recognized by Nielsen’s Platform Program for TubeMogul’s unique application of Nielsen’s data across TV and digital video.”

Keith Eadie
Chief Marketing Officer, TubeMogul

“With the pace of change and new players entering the digital media space, it is critical to develop a gold standard for technology and software providers, and this program is helping to lead the way.”

-Aleck Schleider
Vice President, Data and Analytics, Videology

“Providing Nielsen data to our clients in a way that is easy for them to take action on is key to bridging the gap between TV and digital video.”

-Katie Evans
Vice President, Strategy and Operations, Tremor Video

“BrightRoll is committed to providing clients best-in-class platforms to make programmatic video advertising as seamless and efficient as possible, and measurement plays a crucial role in fulfilling that promise.”

-Brent Horowitz
Vice President, Business Development, BrightRoll

partner press

New Case Study of Nine CPG Campaigns Reveals Videology Outperforms Nielsen’s Brand Lift Norms by 6x

Videology outperforms CPG brand lift norms across nine campaigns. Read more >

Mobile Video Ads Strengthen TV Media Investments

This first-of-its-kind study from BrightRoll and Nielsen shows how mobile video advertising can be an effective complement for TV advertisers trying to reach increasingly fragmented audiences and improve ROI. Download report >

Nielsen Catalina Solutions Proves Shopper Value with Viant Mobile Ads

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Nielsen Preferred Platform Partners stand out from the pack. In turn, Nielsen makes sure they get the credibility and access to advertisers, agencies and publishers they deserve. This means harnessing the best of Nielsen, including: