Optimize your merchandising strategy to maximize profit and foot traffic
How We Help Retailers
As a retailer you strive to meet your customers requirements, offering the right assortment of products at the right value. However, according to Nielsen retail sales data from 2019, 40% of average retailers products are priced wrong.
Nielsen Retail Analytics helps you maximize profit and foot traffic by allowing you to identify your unique and optimal assortment, pricing or promotion strategy. Powered by proprietary artificial intelligence (AI) algorithms, award winning analytical models, and machine learning (ML) in an online platform, you can continually monitor, quantify and refine your strategies based on the changing marketplace.
Results our clients have seen
After creating a new pricing strategy, this retailer was able to automate delivery of recommended prices directly to stores and stop auditing, creating a cost savings of 75% compared with the previous method.
After price zones were redrawn based on localized competition, consumer insights and analytical regression, this retailer saw a 4% increase in dollar sales and a 9% increase in gross profit.
After price zones were redrawn based on localized need, this retailer was able to better track competitive pricing and strategically optimize pricing, resulting in a 9% increase in EBITA and a 2% increase in same-store sales.
Nielsen is a pivotal partner of Weis’s pricing strategy. Nielsen supports Weis mission to provide value to our customers and differentiate in a competitive marketplace. Our merchant team is equipped with insights to react and monitor our strategic initiatives.
SVP of Weis Merchandising and Marketing
We highly value our relationship with Nielsen and the work we do together to help Dollar General customers save time and money, every day. Through data-driven decisions, our work with Nielsen has allowed us to stay laser-focused on our business goals, turn information into action and fuel our success in today’s complex retail environment
Chief Merchandising Officer
We will be looking to Nielsen data as a strategic cornerstone to help inform our efforts as we focus on strategic pricing, new store openings, loyalty programs and increasing digital engagement with our consumers.
Vice President of Marketing
Analyze your key merchandising levers
Our capabilities are designed with you in mind, and we invent, test and refine them based on your input. The result? A suite of analytical reports and dashboards that helps you arrive at your optimal merchandising strategy.
- Which items are incremental?
- Which items can I add or delist?
- How should I reallocate facings to minimize out-of-stocks (OOS)?
- Which prices matter?
- How do our prices stack up to the market?
- Which items are incorrectly priced?
- Which items should I promote and how deep should I promote them?
- What is the planned lift and ROI on my events?
- What is the true net impact of a promotion?
HOW DOES IT WORK?
Create a comprehensive market view
Use Nielsen rest of market data, Connected Partner data (like price audits) and your own data (like T-log) to create a complete view of market assortments, prices and promotions.
Run the analytics
Use award-winning AI / ML models to quickly identify items to add or delist, optimal price changes and promotion strategies.
Interact with the data
Through automated reports and interactive dashboards, find key insights and change recommendations to drive your business forward.