solutions

Shelf Intelligence Suite

An online suite to measure, optimize and activate your best in-store strategy

HOW WE HELP CLIENTS

In today’s competitive and evolving consumer packaged goods (CPG) market, shelf management and store activation are critical to success, but difficult to execute. CPG companies need precise, real-time information about what’s selling, what isn’t and why. That’s where the Shelf Intelligence Suite from Nielsen comes in. Powered by Nielsen and Trax’s combined data, analytics and software, the Shelf Intelligence Suite will tell you how placement, location, and adjacency may influence sales.

Understand shelf reality to drive improvement and category growth.

Leverage the Shelf Quality Index (SQI) to benchmark your performance and gain competitive insights.

Understand sales drivers, and optimize your shelf strategy like never before.

HOW DOES IT WORK?

THE SUITE OF SOLUTIONS

The Shelf Intelligence Suite includes two solutions: Shelf Pulse and Shelf Blueprint, each of which helps you set shelf strategy by providing insights and answers to key business questions.

SHELF PULSE

Through powerful visualizations, Shelf Pulse allows brands to understand in-store shelf conditions—for both their product and competitors’. After Trax analyzes images with its advanced Computer Vision platform and learning algorithms, clients will have access to online market measurement reports and information for retail store clusters. These reports can then be used to benchmark shelf performance, uncover execution gaps or understand the impact of execution on sales.

Questions Answered:
Who is leading/lagging in the category?
What is their availability, shelf share and unique SKU volume across regions and store types?
Which brands and locations influence shoppers to buy at the shelf?
How are my SKUs performing?

Shelf Blueprint

Shelf Blueprint is a predictive analytics and planning service that uses advanced retail data science models to predict and plan retail merchandising strategies. The models quantify the relationship between controllable store and shelf variables, to sales across retailers. CPG companies can use Shelf Blueprint in store merchandising, macro space planning and shelf optimization efforts.

Questions Answered
How do various store drivers (e.g., display type and mix, shelving location, etc.) affect my sales, and what is the impact ROI?
What are the elasticities of my SKUs to drive optimal shelf space for my brands?
How does shelf position impact sales across groups of stores?
Which stores have similar behaviors, and how can we best utilize store clustering to drive incremental growth opportunities?

Why Trax and Nielsen?

BREAKTHROUGH TECHNOLOGY

Powered by Trax’s proprietary computer vision platform, we digitize shelf images down to the SKU level for your category.

100+ COUNTRIES

With our capabilities and footprint, we can deliver consistent, reliable data sets from shelf to checkout to inform strategic planning.

3%–5% SALES UPLIFT, SINGLE CATEGORY

Leverage two powerhouses in shelf analytics and consulting to influence retail space allocation and merchandising optimization.

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