Solutions

Total Content Ratings

GET THE FULL PICTURE

From smartphones to streaming services, we’ve seen an explosion of new devices and distribution that’s convenient for consumers but tough on media buying and selling. Instead of painstakingly piecing together fragments of viewership, media buyers and sellers alike can tap into the power of a single-source, comparable view of the shifting media landscape across publishers. Quickly discover fresh opportunities to incrementally understand and reach your desired audience with cross-platform content measurement.

COMPREHENSIVE

Gain insights into audiences across TV + digital platforms, distribution methods, varying ad loads to go beyond traditional opportunities.

CONSISTENT

With increased competition vying for dollars, measuring and reporting audiences comparably and transparently across publishers has never been more important.

Efficient

Saying goodbye to frankenmetrics with a system that connects the dots for you means more time to focus on actions, not calculations.

POWERED BY PREMIUM DATA

Unleash the potential of TV data that you’ve trusted for years combined with robust digital data for the most holistic view of the landscape. Total Content Ratings brings together measurement of TV and linear and non-linear VOD and digital consumption with insight into who was watching so that you can focus on incrementality and not waste any dollars.

INDUSTRY WIDE MEASUREMENT

TV

TV + DIGITAL PUBLISHERS

Promote the total + incremental reach and engagement of your audience, using comparable metrics across platforms to speak the same language.

AGENCIES

Optimize your media plan by understanding where to reach your advertiser’s target audience through different publishers, content types, ad models and platforms.

STUDIOS

Uncover a program’s total audience across all distributors as well as each distributor’s contribution for a competitive marketplace view, inclusive of SVOD, for content negotiation.