As the definitive source for comprehensive audio metrics and insights, Nielsen measures listeners however they tune in.
Given the broad scope of the audio landscape, Nielsen approaches audio measurement from two distinct perspectives: radio tune-in and consumption. Nielsen Audio measures how consumers are listening to the radio, whether it be via traditional radio stations, streaming or podcast. Nielsen Music measures what consumers listen to (by station, format, market or song).
For more information about radio measurement, visit our Nielsen Audio page.
For more information about airplay, sales and streaming data, visit our BDSradio page.
Helpful Nielsen BDS Links
BDS is the Nielsen service that tracks the airplay of songs across the radio, TV and internet
Interested in Learning More?