Solutions

Join the Nielsen Retail Cooperation Program

Nielsen is a global performance management company, with the most complete understanding of consumers’ shopping and media behavior worldwide. For over 90 years we have provided marketing information to the Consumer Packaged Goods industry by measuring market share. To do this, we utilize data from more than 400,000 retail locations around the world, covering over 100 different countries.

We’re interested in your participation!

No matter how big or small your store is, or what products you buy and sell, the information you can provide is critical to the accuracy of our measurement. We cannot ask every store to participate in our study, so we randomly select a sample of stores that represent the community. Below is a sample of some of the big and small retailers that cooperate with us today:

  • 7-Eleven
  • BJ’s
  • Break Time
  • Dollar General
  • Fred’s
  • Kinney Drugs
  • Kmart
  • Kroger
  • Sam’s Club
  • Spirits Unlimited
  • Super Fresh
  • Total Wine & More
  • Walgreens
  • Walmart
  • Weigel’s

Benefits of Participating

Joining our retail cooperation program can mean many things, including:

  • Having the opportunity to participate in one of the largest studies in measuring product sales and buying behavior
  • Having a voice, by being represented in the data that manufacturers use to make marketing decisions
  • Exclusive access to valuable industry information
  • A small stipend of appreciation for participating

Our Commitment to Confidentiality

The information we collect from your store is combined with data from other stores when it is reported out. We respect your privacy and have safeguards in place to keep your store’s information confidential.

Contact Us

For more information and to learn how you can participate, please contact:

Robert Greenwood
Phone: (847) 687-9635

Courtney Jacobitz
Phone: (920) 266-8233 or 1-800-777-7226 x3 (toll-free)

“Participating with Nielsen provides Chevron with important consumer, channel and market insights that help drive sound business decisions across all CPG categories. We leverage item level performance reporting for product assortment planning, planograming and retail price & distribution gap analysis. At a higher level we track category and subcategory performance against the channel in total and at the market level to understand trends, strengths and opportunities. Nielsen’s excellent customer service, quality product and solutions oriented approach makes them one of our most trusted and reliable sources for market intelligence.”

-Brian Mulcahy
Manager of Merchandising Standards & Analysis
Chevron Products Company