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Product Development

Our leading-edge development strategies put your product offerings in prime position to succeed.

Innovate for Growth

We all know how important innovation is to drive growth in consumer products companies. However, less than 0.5% of all new products that launch achieve enduring breakthrough performance. How do you rise to the top?

Nielsen helps you consistently achieve better innovation outcomes, faster and more efficiently. We offer solutions for every stage of the innovation process—from identifying profitable unmet opportunities and screening and optimizing concepts to testing products and package designs, accurately forecasting sales and optimizing pricing and product line assortment.

We bring you more than 35 years of BASES heritage as the gold standard in forecasting and predicting in-market success, an extensive database of success norms based on 200,000 global tests and 2,000 validations and consistent methodology and harmonization across 68 markets. Through our acquisition of Affinnova, these benefits are now enhanced by industry-leading collaboration and optimization tools, and a modern, fast, all-digital platform– all to help you make smarter decisions.

Our approach:

  • Identify profitable unmet opportunities with The Cambridge Group.
  • Optimize initiatives, evaluate the likelihood of in-market success and forecast within 9% accuracy of year one sales with our industry leading BASES solutions.
  • Find the best concept and package design for your product by evaluating and testing countless options simultaneously with Nielsen Optimizer. Our optimized concepts perform 4.4x better.
  • Understand if your current packaging is helping or hurt your product and develop better package designs quickly using Nielsen Category Design Audit and Nielsen Design Navigator.
  • Ensure you’ve got the right products on shelf at the right price with Assortment & Shelf and Trade Promotions.
  • Understand consumers’ subconscious to see how they respond to new product concepts and packaging with Consumer Neuroscience.

 Nielsen’s work with ball park led to breakthrough discoveries and helped us build strategies that were a radical departure from the past. The company’s consumer-centric approach helped us drive growth and gain the no. 1 standing in the hot dog category. 

-Philippe Schaillee
Chief Marketing Officer of Sara Lee North America Retail / Foodservice

Interested in learning more?
Contact Us

How We Do It

  • The Cambridge Group

    Grow your business by keeping one step ahead of consumer demand.

  • Consumer Neuroscience

    Understand consumers’ subconscious to see how they respond to new product concepts and packaging.

  • Innovation Analytics

    In order to achieve breakthrough innovation success, you need to know which aspects of your products work and which don’t, before you launch. We can help you determine through a consultative approach that illuminates how to capitalize on features that are outstanding and fix those that aren’t.

  • Nielsen Design Solutions

    Understand how consumers view your packaging and develop new package designs that help your brand better stand out and drive purchase.

find THE RIGHT SOLUTION FOR YOUR BUSINESS Contact Us

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