total ad ratings
IMPROVE ADVERTISING REACH WITH THE MOST TRUSTED TOOL FOR CROSS-PLATFORM CAMPAIGN MEASUREMENT.
Minimize ad waste and grow ad revenue for cross-platform advertising campaigns with Total Ad Ratings. Coupling comprehensive Digital Ad Ratings data with trusted Nielsen TV Ratings data, our Total Ad Ratings measurement solution delivers industry leading accurate reporting of deduplicated audiences across TV and digital platforms.
Guarantee advertising reach with cross-platform performance metrics that provide comparability across computer, mobile, connected TV and TV for best-in-class ad measurement.
Prove ad performance with data that is trusted by 21 out of the top 25 global advertisers, with over one trillion digital impressions measured in 2020.
UNBIASED TRUTH SET
Reach unique audiences with unbiased, representative ad measurement calibrated by Nielsen’s high-quality, people-based panels to ensure accuracy and representativeness.
Total Ad Ratings uses census-based data, advanced machine learning methodologies, Nielsen’s modernized panels, direct publisher integrations and strategic third-party datasets to assign demographics and deduplicate across TV and digital platforms, producing deduplicated, comprehensive cross-platform audience measurement. Advertisers and agencies can use Total Ad Ratings to optimize ad spend across TV and digital ad campaigns to reach their target audiences, and publishers and platforms can grow cost per impressions (CPMs) and drive ad revenue by validating their performance across TV and digital.
moving measurement into the future
As media continues to evolve, Nielsen has transformed its measurement solutions to continue providing you comprehensive, reliable, resilient audience measurement into the future. Nielsen’s digital transformation, new ID resolution system, addressable measurement and expanding connected TV coverage are the first steps toward transforming audience measurement to create a single, cross-media currency called Nielsen ONE. Nielsen Total Ad Ratings will serve as the foundation upon which Nielsen ONE is built.
With Nielsen ONE’s comparable, deduplicated measurement of content and ads across all devices, ad models and delivery platforms, you’ll transact on media investments using a single metric that is trusted, independent and standardized across the industry.