Are you a CPG Manufacturer?
We have the tools you need to grow your business.
Achieving growth has never been more difficult. The consumer packaged goods (CPG) industry is experiencing fundamental shifts involving consumer demographics, consumer buying behaviors, shopper channels and increased media fragmentation. At the same time, organizations are growing increasingly complex, which can lead to diverging internal perspectives and business approaches.
Nielsen can help align your organization and resources around the right data, analytics and insights to drive speed, agility and confidence.
(Typically less than $200M annual sales)
Sync Your Entire Business
Connect all the data you use across your company in an easily accessible, open, cloud-based platform. With unified understanding, you’ll gain real-time business insights to quickly spot emerging trends, diagnose performance gaps and act on opportunities.
Measure What Matters
Measure sales performance across countries, retailers and channels, including tough-to-measure channels like e-commerce, hard discounters and developing markets. Understand what’s driving sales with consumer and shelf analytics.
Know Your Consumer Better
Consumers are complex, and increased fragmentation is affecting how you reach them. In order to increase sales, your business strategies need to reflect consumer demand-based preferences. Spectra Strategic Insights links products with the right consumers and stores to help you develop and activate the best marketing plans.
Boost Your In-Store Performance
Build and execute price and promotion plans that maximize ROI for both corporate headquarters and local account teams so you can anticipate and react to changing market conditions. Maximize your shelf with tools to measure assortment, planograms and out-of-stock items.
Maximize the Impact of your Marketing Investments
Understand what marketing activities are driving sales and ROI—for traditional media channels as well as digital ones. Set better marketing budgets, and continuously measure and optimize the impact of your campaigns.
Develop Innovations that Break Through
Explore and optimize your innovation’s value proposition, and measure its potential against other products in your category. Test your product directly with consumers and forecast multi-year sales to simulate different go-to market strategies and ensure you’re meeting launch projections. Use cutting-edge technology to foster collaboration and develop meaningful innovations quickly.
Engage the Right Audience
Create optimized media plans across all media channels—from linear TV to digital—to efficiently reach your target audience. Maximize the effectiveness of your campaigns, both prelaunch and inflight, using shopper loyalty driven analytics, and measure how those campaigns affect sales.
Extend your capabilities with a connected partner
Work with trustworthy, innovative partners that deliver results aligned to the way your business measures success. Built on the concept of an open ecosystem that uses Nielsen data as connective tissue, the Connected Partner Program removes the burdensome barriers of sharing data so you can shift from managing data to doing things with it. With your data connected, you will be able to measure, analyze and decide faster—and smarter—than ever before.