Solutions

Turn Personalization Into Marketing ROI

As a CPG retailer, growing sales and increasing ROI all starts with your shopper. You need to identify your highest-potential shoppers and understand their journeys so you can create personalized offers that reach and resonate with them. You also need to seamlessly activate your digital media plans using your customer information connected in a data management platform (DMP) for maximum reach, as well as measure your efforts both pre-launch and in-flight to maximize effectiveness. Without this, you risk investing in the wrong shoppers.

We use our industry-leading media measurement, marketing cloud and credit card transaction-level data to uniquely help retailers better plan, activate and measure media investments.

PLAN

ADVERTISING INTELLIGENCE

Competitive intelligence for cross-media advertising.

CROSS-MEDIA INSIGHTS AND PLANNING

Create optimized cross-media plans to reach your target audiences.

Activate

AUDIENCE SEGMENTS FOR TARGETED ADVERTISING

Expand, optimize, segment and activate your customer data across all marketing channels and platforms.

Part of the Nielsen Marketing Cloud

CROSS-MEDIA DATA MANAGEMENT PLATFORM

Manage every phase of the marketing process in a single place—from media planning and activation to data management and attribution.

Part of the Nielsen Marketing Cloud

Measure

TOTAL AUDIENCE MEASUREMENT

Understand who your ad campaigns are reaching across platforms with a single unduplicated view of your audience.

MARKETING ROI MEASUREMENT

Measure the impact of your marketing dollars.