ACERCA DE NIELSEN

Megan Clarken

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PRESIDENTE DE PRODUCT LEADERSHIP

Megan Clarken es Presidente de Product Leadership de Nielsen desde febrero de 2016. Lidera nuestra práctica global de Marketing Effectiveness y los productos de Watch.

Desde que se incorporó a Nielsen en 2004, Megan ha ocupado varios cargos ejecutivos globales. Recientemente se desempeñó como Vicepresidente Ejecutivo de Global Product Leadership, dirigió al equipo global responsable de la estrategia de producto y el desarrollo y gestión de los principales productos de medición para el contenido y publicidad televisiva, digital y multiplataforma. Megan es pieza fundamental para transmitir nuestra iniciativa de Total Audience, que tiene por objetivo reflejar la audiencia total del contenido y publicidades en todas las pantallas, así como proporcionar métricas comparables para los medios digitales y de video.

Anteriormente Megan fue Directora Ejecutiva de Media Client Services en Asia y el Pacífico, Medio Oriente y África y Directora Ejecutiva de los negocios digitales de Nielsen en la región de Asia y el Pacífico. También ha ocupado puestos de alto rango de gestión de la cartera de productos de análisis digital de la empresa.

Antes de incorporarse a Nielsen, ocupó puestos de liderazgo para importantes editoriales y proveedores de tecnología en línea, incluidos Akamai Technologies y Ninemsn en Australia.