DO YOU KNOW?
In recent years, the level of competition among Vietnamese banks in the retail market has been increasing, and banks are spending a lot on brand communication activities as well. High quality products and services to attract and retain customers. However, whether these banking activities really deliver the expected results, such as enhancing brand equity and engagement with customers, or what bank operations need to improve. Good to attract and retain customers? These are the questions that always head the bankers.
According to the latest figures from the Individual Personal Finance Report, only 4 to 5 banks are in the strong banking category - banks that have both strong brand equity and level of engagement good customer. However, where are the remaining banks? And what do they need to do to become a strong banker?
In addition, in terms of measuring the effectiveness of brand communication, a series of questions are being asked by marketers and the media of banks as their brand communications activities. Really raise the level of awareness and quality of customer perception? Which communication channels have high levels of awareness and are able to persuade customers to trust their message? Do customers feel the brand image of the bank? Does media effort bring usage or conversion rate from perception to consideration and use the bank from the corresponding customer?
At the same time, whether activities aimed at providing a better experience for customers have actually enhanced the level of engagement between customers and banks? What factors play a role in the customer experience, such as the number of branches and facilities, quality of service, products in general, bank image? How satisfied are these factors? What should the bank prioritize investing in to enhance customer engagement? These are great concerns for bank leaders and specialized units.
All of the above questions will be answered in the Nielsen PERSONAL FINANCE MONITOR (PFM) report . Furthermore, the PFM report provides a broader perspective with information from the Market Intelligence report, which includes:
Personal Finances (PFM) is a monthly, quarterly survey that covers most of the banks in the market, conducted by Nielsen in 2010, will help banks to operate more efficiently by providing insights and analysis on:
Compared to the PFM 2017, Nielsen's PFM 2018 reports two major improvements, including:
Contact Nielsen for details or download the Personal Finance Report .