At a macro level, economic conditions around the globe ended 2018 on an upbeat note. Global consumer confidence, as reported by the Conference Board, was at its highest level in 14 years, a full seven points above the baseline confidence level of 100.
Discerning and knowledgeable consumers are just as focused on the health and wellness of their pets as they are on themselves.
By Brett Miller, Sales & Marketing Effectiveness Lead, Nielsen Pacific
By placing the shopper at the center of decision making, manufacturers can better collaborate with their retailer partners to address the inefficiencies of trade spend—one of the largest costs of doing business.
Get the Nielsen Newsletter
Nielsen news and insights delivered directly to your inbox.