We study consumers in more than 100 countries to give you the most complete view of trends and habits worldwide.
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South Africa's Growing Appetite For Convenience
South African consumers are facing an increasingly stressful, time-starved lifestyle which has created a burgeoning demand for convenient solutions.
The Science Behind What's Next™
The right data can mean the difference between guessing and knowing. Nielsen's data is backed by real science, so you won't have to wonder what's next—you'll know.
Your business depends on finding, understanding and connecting with your best customers. As the definitive source for what drives people to watch and buy, Nielsen can help you stay on top of trends and use key insights to grow your business—in the next town and across continents. We’ll help you stand out from the competition, differentiate your offerings, develop new ones and identify opportunities where others can’t. Trends around the globe are rapidly evolving, and we’ve got our fingers on the pulse of consumer behavior, shifting populations and new influencers.
Find the right solution for your business
While online has been growing as a channel in several developed markets in recent years, it’s broadening in scope, and is fast becoming a popular shopping destination for consumers around the world, particularly those looking to purchase premium products, as these platforms are able to attract shoppers and generate sales by providing exclusive product ranges and compelling deals.
Globally, 58%of global consumers feel they are better off financially than they were five years ago, but there is also a sizeable proportion of consumers who feel that they are only in survival mode, with sentiment differing considerably by region and country.
Recent years have shown an upward trend in the private label category in South Africa, with improving consumer perceptions around their quality and value, driven by a greater focus from retailers to develop value for money offerings resulting in increased innovation and differentiation within this space. Private label products now equate to R49.3-Billion annually and the sector commands a healthy 21.1 percent share of the South African retail sector.