The eighth Nielsen Africa Prospects Report highlights shifting country priorities and sources of potential, with multi-dimensional, comparative indicators covering business, consumer, retail and macro-economic dynamics.
Join our Nielsen Thought Leadership experts around our regions as they share global insights and regional examples as to why today's businesses need to revisit the definition of 'convenience' as more than a retail format and increasingly a consumer need.
Sub-Saharan Africa has uplifted itself from the two decade economic low reached in 2016, bringing a slight easing of pressure but not a return to the robust growth rates previously experienced. In the 5th edition of Nielsen Africa Prospects ranking, we look at how the countries have performed...
Many marketers view South Africa’s Traditional Trade sector as a massive missed opportunity. Their desire to tap into this market is justified given that traditional trade accounts for R46 billion or 33% of all consumer goods package sales in South Africa.
Report reveals the DNA of the most successful product launches in Europe in the last two years – showing that innovation is a science, not down to luck.
Morocco marked its first introduction to the Nielsen’s consumer confidence survey in the third quarter with an index score of 85. This quarter’s addition of Morocco brings the total number of countries surveyed to 61, globally.
Global consumer confidence increased three index points in the third quarter to 99, the highest level since 2006, and optimistic sentiment for job prospects, personal finances and spending intentions increased in nearly half of all measured markets.
Nielsen’s African Prospects Indicator provides existing and potential investors in Africa with comprehensive insights across an extensive range of indicators, culminating in an unambiguous ranking of Sub-Saharan African countries.
The global baby care market is booming! But for baby care manufactures, there's plenty at state in the battle for baby bucks.
Global consumer confidence declined one index point in the second quarter to a score of 96. Regionally, confidence continued to rise in Europe, increasing two points to 79. Confidence held stead in Asia-Pacific, but fell in the three remaining regions.
Global consumer confidence declined one index point in the second quarter to a score of 96. This near-baseline score reflects an overall stable outlook, but uneven performance at the country level increased within regions.