Toward The Future Of Digital Audience Measurement
Without third-party cookies, marketers can’t overlook the need for accurate measurement as changes in the digital media environment accelerate.
Connectivity Improves User Adoption of E-Commerce for Evolving Product Categories Like FMCG
As manufacturers and retailers seek to capitalize on the opportunity of e-commerce, they need to understand consumers’ online usage, behaviour and habits, as well as what’s driving e-commerce adoption.
Connected Commerce: Connectivity is Enabling Lifestyle Evolution
It’s undisputed that internet accessibility, mobile technology and digital innovations are redefining consumers every interaction and will continue to enable and disrupt many aspects of consumers’ lifestyle well into the future.
Devices Proliferate, but Viewing Preferences Depend on What and Where We Are Watching
What’s your go-to device of choice for watching your favorite show? Device proliferation has afforded more choice than ever before, but TV remains the preferred device—and by a wide margin according to global online respondents in Nielsen’s Digital Landscape Survey.
Tech-Styles: Are Consumers Really Interested in Wearing Tech on their Sleeves?
As more consumers carry mobile devices wherever they go, high-tech brand manufacturers recently put wearable technology front and center during CES in Las Vegas and at Mobile World Congress in Barcelona. Seventy percent of consumers are already aware of “wearables,” and about one in six (15%)...
Discovering Local Value in Mobile Advertising
There’s no denying the influence that e-commerce is having on the retail landscape, and that influence is starting to go mobile. And as that trend grows, marketers have an opportunity to leverage the influence of consumer preferences. Specifically, by crafting their messages around local...
The Female/Male Digital Divide
In today’s digital and social media-driven world, consumers have the world at their fingertips, but are men and women’s fingers doing the same thing? A closer look into today’s rapidly evolving digital behaviors highlights the differences between what engages men and women—as well as how...
Inspiration and Innovation: Mobile Measurement and the “Battle” of the Sexes
Innovation is a happy word for consumers. Often, technological breakthroughs help consumers live a shade more conveniently and perhaps a little better. However, for the nicely packaged end result—whether it be a revolutionary new device to watch video content on or social media platform that can...
Digital es Universal: How U.S. Hispanics Are Driving Growth In Digital
Hispanic consumers are not only the fastest-growing demographic in the U.S., they’re also trendsetters in digital, leading the growth in device ownership and online usage. Nearly three out of four Hispanics (72%) already owned smartphones as of Q3 2013, and according to Nielsen’s Digital...
Man and Mobile Device: New “Besties” and Growing Fonder
Sure, dogs have been well-established as man’s best friend for some time now, but according to the January 2014 Local Watch Report, Americans have a blossoming love affair with another trusty sidekick—the mobile device. Nationally, more than one-third of homes have tablets, and more than...