Unified Measurement: Defining a New Sponsorship Currency
For the sports industry, one challenge stands above all others. How, in a truly multimedia environment, can sponsorships be accurately measured to provide a true picture of value generated for rights holders and brands?
Commercial Trends in Sports 2017
With global sponsorship spend forecast to reach over $62 billion in 2017 and global media rights spend expected to hit $45 billion, the top-line metrics remain positive. This report detail what we regard as the 10 major commercial trends in sports.
2016 World Sports Review
Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.
That’s Amore: Americans’ Love Affair with Sports Extends Across Screens
It’s no secret that Americans love sports. But much like real relationships, this amour is a sometimes complicated dance between fans, teams and players that can bring immense joy or deep heartbreak. No matter what, however, the love and desire for viewing sports content endures all—even the...
Dancing in the End Zone: Ads and Brands that Won Big for Super Bowl XLVIII
While the entertainment quotient of Super Bowl XLVIII might be in question by some, the fact that the big game remained a pillar of American entertainment can’t be disputed. A large contributing factor in the Super Bowl’s entertainment experience—which many viewers even consider the driving...
Year in the Sports Media Report: 2013
In the U.S. and around the world, fans’ passion for sports continues to grow in 2013. And with the addition of Nielsen Audio and Scarborough to Nielsen’s portfolio last year, our “FANALYTICS” platform—what we refer to as the collective intelligence and insights around sports...
Super Bowl XLVIII: Nielsen Twitter TV Ratings Post-Game Report
There’s nothing quite like watching the Super Bowl—or jumping into the conversation about it on Twitter. And this year’s big game had plenty of action—both on the field and across social media channels. According to Nielsen SocialGuide, Tweets in the U.S. about Sunday’s telecast of...
Super Bowl XLVIII Draws 111.5 Million Viewers, 25.3 Million Tweets
According to preliminary results from Nielsen, the telecast of Super Bowl XLVIII on FOX drew an average audience of 111.5 million viewers, who tuned in to watch the first “cold weather” NFL Championship game. The game, in which the Seattle Seahawks defeated the Denver Broncos by a score of 43...
The Digital Drive: How Fans Connect with the Super Bowl Teams Off the Field
Football fans are invaluable to their favorite teams, lending their support all season and into the Super Bowl. For proof, you don’t need look any further than the Seattle Seahawks’ fans, who set a world record for crowd noise during the team’s home games this season. While neither team can...
Get on the Party Train: Super Bowl Fans Plan on Going Big this Year
By James Russo, Senior Vice President, Global Consumer Insight, Nielsen Few people have the luxury of taking in the Super Bowl in person, which makes the big game one of the biggest television events every year. It’s also one of the biggest occasions to throw a party. And this year, Americans...