The novel coronavirus (COVID-19) pandemic has fundamentally changed the global retail landscape, and shopper behaviour has evolved and adapted with unprecedented speed. Today, shoppers are more selective and discerning in how they shop and what they buy. While the COVID-19 health crisis presents a risk to all, not all shoppers are impacted equally. Globally, two core groups have emerged: those directly impacted by health or economic insecurity and those fortunate enough not to have experienced either.
In our recent A Tale of Two Shoppers webinar, we explore how shopper behaviour is changing between these two core groups, how are their needs evolving, what is important to them in store and online, and how are their lifestyles across cooking, health and beauty, as well as eating in/out are changing in a COVID-19 world.
As we look ahead, only one thing is certain: The world we knew at the beginning of 2020 is a thing of the past. Unemployment levels around the world are soaring, consumer confidence is dropping and shoppers are increasingly cautious, whether or not they have been directly impacted by COVID-19. Consumers are recalibrating their wallets and reprioritizing what goes into their shopping baskets according to a new set of needs. Understanding what is important to shoppers and how those needs are changing has never been more important.
Tune in to our webinar playback and discover how Nielsen can help you discover and unlock new opportunities in understanding the shopper needs in the future COVID-19 world.