Private label surges ahead in South Africa

Private label continues its growth trajectory in South Africa and the product sales now command a 22.3 percent share of the South African retail sector, up from 21.1 percent in 2018, and ahead of branded product growth in the country. These insights stem from the 2019 Nielsen syndicated report on the State of Private Label in South Africa.

Private label is defined as products that are sold exclusively by a specific retailer or chain of stores and includes store brands, which feature a retailer’s own branding and ‘confined brands’ that are exclusively manufactured for a particular retailer but do not feature their branding. Against this backdrop, Nielsen’s research on the private label segment covered 155 categories, within eight super groups and across a range of leading local retail groups within South Africa.

Key information in the State of Private Label in South Africa report, includes:

RETAILING AROUND THE WORLD

  • Retail and private label synopsis

SOUTH AFRICAN ENVIRONMENT

  • Economic overview
  • Consumer confidence
  • Shopping dynamics
  • Spending trends

PRIVATE LABEL PERFORMANCE

  • Spend and growth
  • Consumer perceptions and profile
  • Super group contribution and trends

CATEGORY INSIGHTS

  • Biggest categories
  • Fastest growing categories
  • Categories with strongest presence

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