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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Case for Growth Through Transparency: A Way Forward for Digital Advertising
As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...
Beating the Odds in South Africa: A Nielsen Consumer 360 Event
We recently hosted a Nielsen Consumer 360 event in Johannesburg, South Africa. The event’s theme, ‘Beating The Odds: Today And Tomorrow,’ provided attendees an understanding of the changing South African consumer, retail and media landscape, thereby helping them identify opportunities to win...
Innovate. Transform. Disrupt. Finding the Change that Changes Everything at Consumer 360 2016
To break through the clutter, you need to innovate. And to help our clients do just that, we explored how different industries are being disrupted and how successful companies can evolve and thrive at our 2016 U.S. Nielsen Consumer 360® conference last week in Las Vegas.