Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
These uncertain times call for data and insights that highlight winning strategies to avoid panic and navigate our industries and key players toward stability as soon as possible. David Rawlinson, CEO of Nielsen Global Connect, shares how Nielsen has been working around the clock as this emergency...
We’re excited to share that we’ve launched a South African chapter of our Sustaining Active Black Leadership & Empowerment (SABLE) employee resource group (ERG) in Johannesburg during a Diversity & Inclusion (D&I) town hall meeting late last year.
Our recent data fusion brings together PAMS (Publisher Audience Measurement Survey) 2017 data and Nielsen’s Consumer Panel Survey (CPS) data to provide media planners and advertisers a deeper understanding of South Africa’s changing consumer buying behavior.
This week, we launched Nielsen’s new SmartStore solution in South Africa. This is the sixth country in the world where we’ve introduced SmartStore—a realistic and immersive simulation of a 3D and 360 degree, multiple scenario store environment for shopper measurement.
We recently hosted a Nielsen Sports’ industry breakfast event in Johannesburg, where we showcased the top five global commercial trends in sports for 2018 and their impact on the South African sports industry.
We recently hosted a Nielsen Consumer 360 event in Johannesburg, South Africa. The event’s theme, ‘Beating The Odds: Today And Tomorrow,’ provided attendees an understanding of the changing South African consumer, retail and media landscape, thereby helping them identify opportunities to win...