South Africa’s latest Consumer Confidence Index (CCI) for the fourth quarter of 2018 shows a two point decrease to 88, presenting a relatively stable, though still negative, quarter on quarter picture for consumer sentiment in South Africa.
The Consumer Confidence Index (CCI) for South Africa for Q3, 2018 remains unchanged compared to the previous quarter, remaining at 90 with South Africans seemingly in a state of limbo, as they wait for a highly anticipated economic turnaround.
Private Label products in South Africa now equate to R49.3-Billion annually and the sector commands a healthy 21.1% share of the retail sector, up from 20% in 2017, according to the 2018 Nielsen report on 'State of Private Label in South Africa'.
Global online grocery purchasing is up 15% in the last two years, leading to an estimated US$70B additional sales in online FMCG, according to a new report by global measurement company, Nielsen.
Tapping into the value of the South African sports fan market, Nielsen Sports has announced the launch of its latest offering FanLinks, which combines purchase behaviour of South African households with their interest across sports and entertainment, offering a new way of identifying the brands...
In just two years, Black Friday has become a mega shopping phenomenon in South Africa. See how the annual promotional event is stimulating growth within South Africa’s Fast Moving Consumer Goods (FMCG) sector.
Brands are back - bigger and better than ever before, with the official launch of PAMS/CPS Fusion data next week in South Africa.
South Africans are under pressure as indicated by the latest results of The Conference Board® Global Consumer Confidence Survey, conducted in collaboration with Nielsen, which reflects a 5-point decrease in South African consumer confidence to 90 in Q2, 2018.
South African consumers are facing an increasingly stressful, time-starved lifestyle which has created a burgeoning demand for convenient solutions that can help simplify their lives and points to a host of untapped opportunities for South African manufacturers and retailers.
Nielsen has added a new product solution to our Shopper toolkit - a creative and unique solution for retailers and manufacturers globally, helping them get closer to shopper behaviour at the moment of truth and uncover What's Next.