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Nielsen Conference Outlines Optimal Media Mix For Maximum Returns

Brand spend on advertising and sponsorships last year totalled a hefty R45-billion investment into the South African market, signalling it as most brands’ biggest marketing investment. However, while spend figures are up from 2016, growth is still muted (below inflation) with brand investment...

Nielsen Announces Africa’s First Digital Audience Metric

Nielsen’s Digital Ad Ratings heralds a new era of audience-based advertising metrics in South Africa, where advertisers now know who, as opposed to just what, consumers engage with digital advertising across screens and publishers.

New Face For Nielsen’s South African Media Business

Nielsen’s South African media business has a new face in the form of Terry Murphy who has been appointed as Director for Nielsen Watch Services in South Africa. Murphy will lead the commercial and operational teams responsible for Audience Measurement, AdIntel, Software Tools and the recently...

Nielsen Promotes Megan Clarken to President of Product Leadership

New York, NY – March 1, 2016 – Nielsen today announced that Megan Clarken has been promoted to President of Product Leadership, effective as of February 2016. Clarken will lead Nielsen’s global Marketing Effectiveness Practice and Watch Products and will report to Steve Hasker, Chief...

Nielsen Promotes Angela Talton to Chief Diversity Officer

New York – Jan. 13, 2016 – Nielsen Holdings plc (NYSE: NLSN) announced that Angela Talton has been promoted to chief diversity officer, reporting to CEO Mitch Barns. “Diversity and inclusion are crucial to our growth, strength and ability to innovate. Angela’s vision, leadership and...