Global online grocery purchasing is up 15% in the last two years, leading to an estimated US$70B additional sales in online FMCG, according to a new report by global measurement company, Nielsen.
Tapping into the value of the South African sports fan market, Nielsen Sports has announced the launch of its latest offering FanLinks, which combines purchase behaviour of South African households with their interest across sports and entertainment, offering a new way of identifying the brands...
In just two years, Black Friday has become a mega shopping phenomenon in South Africa. See how the annual promotional event is stimulating growth within South Africa’s Fast Moving Consumer Goods (FMCG) sector.
Brands are back - bigger and better than ever before, with the official launch of PAMS/CPS Fusion data next week in South Africa.
South Africans are under pressure as indicated by the latest results of The Conference Board® Global Consumer Confidence Survey, conducted in collaboration with Nielsen, which reflects a 5-point decrease in South African consumer confidence to 90 in Q2, 2018.
South African consumers are facing an increasingly stressful, time-starved lifestyle which has created a burgeoning demand for convenient solutions that can help simplify their lives and points to a host of untapped opportunities for South African manufacturers and retailers.
Nielsen has added a new product solution to our Shopper toolkit - a creative and unique solution for retailers and manufacturers globally, helping them get closer to shopper behaviour at the moment of truth and uncover What's Next.
South African consumers have removed up to three grocery categories from their repertoire and have reduced shopping frequency. The latest Nielsen Shoppergraphics Report looks at these shifts in consumer purchasing behaviour.
Nielsen has announced that it will release Consumer Panel data fused with 2017 PAMS data in August this year, this is an enhanced survey that will provide the industry with rich information on 200 consumer goods categories and more than 5 000 brands.
Here are the five biggest commercial sports trends for 2018 that will have a notable influence on the way sporting codes, brands, broadcasters and publishers play the game in the future.