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Nielsen Fanlinks Connects Fans With Brands

Tapping into the value of the South African sports fan market, Nielsen Sports has announced the launch of its latest offering FanLinks, which combines purchase behaviour of South African households with their interest across sports and entertainment, offering a new way of identifying the brands...

South Africans Display An Insatiable Appetite For Convenience

South African consumers are facing an increasingly stressful, time-starved lifestyle which has created a burgeoning demand for convenient solutions that can help simplify their lives and points to a host of untapped opportunities for South African manufacturers and retailers.

Nielsen Launches SmartStore In South Africa

Nielsen has added a new product solution to our Shopper toolkit - a creative and unique solution for retailers and manufacturers globally, helping them get closer to shopper behaviour at the moment of truth and uncover What's Next.

South African Shoppers ‘Drop’ The Basket

South African consumers have removed up to three grocery categories from their repertoire and have reduced shopping frequency. The latest Nielsen Shoppergraphics Report looks at these shifts in consumer purchasing behaviour.