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Nielsen Conference Outlines Optimal Media Mix For Maximum Returns

Brand spend on advertising and sponsorships last year totalled a hefty R45-billion investment into the South African market, signalling it as most brands’ biggest marketing investment. However, while spend figures are up from 2016, growth is still muted (below inflation) with brand investment...

Slight uptake In South African Consumer Confidence

The latest Nielsen South African Consumer Confidence Index (CCI) for Q3, 2017 reflects a 5-point increase from the previous quarter to 83 points, the highest level since Quarter 3, 2016.

Africa’s Rebound Demands Bolder Strategies Than Ever Before

Manufacturers and retailers seeking to stay one step ahead in Africa’s complex markets need to move beyond ‘business as usual’ - they simply cannot keep doing the same things and expecting a different result, as per the findings from the fifth Nielsen Africa Prospects Indicator (APi) report.

Nielsen Announces Africa’s First Digital Audience Metric

Nielsen’s Digital Ad Ratings heralds a new era of audience-based advertising metrics in South Africa, where advertisers now know who, as opposed to just what, consumers engage with digital advertising across screens and publishers.

Spazas Boost Traditional Trade Surge In South Africa

The ongoing dynamic of Modern versus Traditional Trade within South Africa’s retail sector has seen exceptional growth of the Spaza shop format with an increase from 45% to 53% of South African modern trade shoppers (2015 vs. 2016) who now also utilise Spazas.