According to Nielsen, more than 6.5 million U.S. households – or 5.7 percent of all homes — are not ready for the upcoming transition to all-digital broadcasting and would be unable to receive any television programming at all if the transition occurred today. This is an improvement of 1.3M homes since Nielsen reported readiness status at the end of December.
“Nielsen has been preparing for the transition to digital television for more than two years,” said Nielsen Vice Chair Susan Whiting. “Because we recognize that accurate and reliable information on consumer behavior is essential to this transition, we’ve been sharing our data with clients, government leaders and the public so they could track progress to digital readiness.”
Click here to see the full press release.
For more information on how to prepare for the DTV transition, visit https://www.dtv.gov/
Percentage of Households that Are Completely Unready For the Digital Transition
| 日期 | Overall % Unready |
White | African American |
西裔 | Asian | Under 35 | Over 55 |
|---|---|---|---|---|---|---|---|
| 01/18/2009 | 5.7 | 4.6 | 9.9 | 9.7 | 6.9 | 8.8 | 4.0 |
| 12/21/2008 | 6.8 | 5.6 | 10.8 | 11.5 | 8.1 | 9.9 | 5.2 |
| Source: © 2009 The Nielsen Company |
Watch Susan Whiting’s Message About The Digital Transition
Local Market Rankings
Among the 56 local markets that Nielsen measures with electronic meters, the one that is least ready is Albuquerque-Santa Fe, with 12.4% of the households completely unready. The most prepared market is Hartford & New Haven, with only 1.8% of homes unready.
Least Prepared Local Metered Markets Based on Percentage of Households Currently Unprepared for Digital Conversion
| 等级 | 市场 | %TOTAL | %AA | %HISP | % Under 35 | % 35-54 | %55 + |
|---|---|---|---|---|---|---|---|
| 1 | ALBUQUERQUE-SANTA FE | 12.24 | 不适用 | 13.25 | 15.50 | 13.87 | 8.88 |
| 2 | DALLAS-FT. WORTH | 10.21 | 15.70 | 13.86 | 14.68 | 10.04 | 6.82 |
| 3 | HOUSTON | 9.95 | 14.12 | 17.01 | 17.07 | 8.08 | 7.79 |
| 4 | TULSA | 9.53 | 不适用 | 不适用 | 16.19 | 12.61 | 3.04 |
| 5 | PORTLAND, OR | 9.08 | 不适用 | 不适用 | 13.71 | 6.29 | 9.35 |
| 6 | SALT LAKE CITY | 8.58 | 不适用 | 5.47 | 8.14 | 11.23 | 5.83 |
| 7 | MEMPHIS | 8.53 | 12.62 | 不适用 | 7.69 | 8.27 | 9.24 |
| 8 | AUSTIN | 8.45 | 不适用 | 13.56 | 14.34 | 6.31 | 5.48 |
| 9 | LOS ANGELES | 7.66 | 11.21 | 11.20 | 9.49 | 8.79 | 4.81 |
| 10 | SACRAMNTO-STKTON-MODESTO | 7.33 | 5.04 | 7.12 | 7.39 | 7.36 | 7.26 |
| 11 | PHOENIX (PRESCOTT) | 7.31 | 不适用 | 18.16 | 16.43 | 6.56 | 3.10 |
| 12 | JACKSONVILLE | 7.02 | 14.67 | 不适用 | 8.65 | 8.21 | 4.95 |
| 13 | DAYTON | 6.88 | 8.56 | 不适用 | 16.83 | 3.19 | 4.88 |
| 14 | GREENVLL-SPART-ASHEVLL-AND | 6.69 | 15.30 | 不适用 | 19.34 | 5.08 | 2.66 |
| 15 | INDIANAPOLIS | 6.53 | 7.69 | 不适用 | 12.18 | 7.22 | 2.55 |
| 16 | MILWAUKEE | 6.43 | 13.65 | 不适用 | 2.52 | 8.95 | 5.25 |
| 17 | SAN ANTONIO | 6.20 | 不适用 | 9.72 | 5.41 | 7.31 | 5.36 |
| 18 | RICHMOND-PETERSBURG | 6.13 | 10.48 | 不适用 | 10.51 | 3.34 | 7.28 |
| 19 | SAN DIEGO | 5.94 | 不适用 | 不适用 | 8.29 | 7.04 | 2.91 |
| 20 | CLEVELAND-AKRON (CANTON) | 5.91 | 15.78 | 不适用 | 10.51 | 7.01 | 2.62 |
| 21 | MINNEAPOLIS-ST. PAUL | 5.85 | 不适用 | 不适用 | 9.72 | 5.11 | 4.38 |
| 22 | KANSAS CITY | 5.75 | 12.84 | 不适用 | 8.46 | 7.92 | 1.36 |
| 23 | SEATTLE-TACOMA | 5.67 | 不适用 | 不适用 | 7.70 | 5.68 | 4.50 |
| 24 | MIAMI-FT. LAUDERDALE | 5.47 | 12.50 | 4.37 | 7.67 | 5.76 | 4.19 |
| 25 | ST. LOUIS | 5.26 | 9.95 | 不适用 | 7.32 | 5.33 | 3.96 |
| 26 | CINCINNATI | 5.21 | 12.50 | 不适用 | 7.98 | 2.92 | 6.28 |
| 27 | SAN FRANCISCO-OAK-SAN JOSE | 5.20 | 5.71 | 3.97 | 12.67 | 3.96 | 3.08 |
| 28 | CHICAGO | 5.18 | 8.67 | 8.75 | 6.46 | 4.84 | 4.75 |
| 29 | LAS VEGAS | 5.17 | 7.77 | 15.16 | 8.68 | 5.14 | 3.05 |
| 30 | BIRMINGHAM (ANN AND TUSC) | 4.86 | 6.67 | 不适用 | 3.31 | 5.45 | 5.12 |
| 31 | CHARLOTTE | 4.79 | 6.41 | 不适用 | 4.38 | 5.91 | 3.85 |
| 32 | DENVER | 4.75 | 不适用 | 7.88 | 7.61 | 4.71 | 2.90 |
| 33 | LOUISVILLE | 4.59 | 9.79 | 不适用 | 9.68 | 4.09 | 1.99 |
| 34 | NASHVILLE | 4.41 | 3.39 | 不适用 | 5.76 | 2.98 | 5.21 |
| 35 | DETROIT | 4.40 | 9.78 | 不适用 | 4.00 | 4.42 | 4.58 |
| 36 | RALEIGH-DURHAM (FAYETVLLE) | 4.38 | 9.49 | 不适用 | 5.30 | 3.63 | 4.62 |
| 37 | NEW ORLEANS | 4.35 | 8.33 | 不适用 | 8.62 | 4.58 | 1.72 |
| 38 | COLUMBUS, OH | 4.29 | 4.73 | 不适用 | 9.54 | 2.82 | 2.25 |
| 39 | BUFFALO | 4.27 | 7.92 | 不适用 | 4.32 | 3.78 | 4.72 |
| 40 | TAMPA-ST. PETE (SARASOTA) | 4.14 | 7.45 | 8.62 | 6.50 | 6.16 | 1.76 |
| 41 | WASHINGTON, DC (HAGRSTWN) | 4.08 | 3.23 | 2.38 | 4.84 | 4.45 | 3.20 |
| 42 | ORLANDO-DAYTONA BCH-MELBRN | 3.91 | 9.40 | 4.40 | 6.96 | 3.93 | 2.57 |
| 43 | NORFOLK-PORTSMTH-NEWPT NWS | 3.78 | 3.92 | 不适用 | 1.91 | 4.66 | 3.89 |
| 44 | BALTIMORE | 3.75 | 4.98 | 不适用 | 2.41 | 4.18 | 3.97 |
| 45 | GREENSBORO-H.POINT-W.SALEM | 3.42 | 3.24 | 不适用 | 6.14 | 3.76 | 1.61 |
| 46 | KNOXVILLE | 3.20 | 不适用 | 不适用 | 1.71 | 5.73 | 1.71 |
| 47 | PROVIDENCE-NEW BEDFORD | 3.20 | 不适用 | 不适用 | 2.59 | 2.37 | 4.33 |
| 48 | OKLAHOMA CITY | 3.07 | 4.85 | 不适用 | 2.97 | 4.86 | 1.28 |
| 49 | PITTSBURGH | 3.05 | 3.37 | 不适用 | 6.77 | 3.09 | 1.68 |
| 50 | FT. MYERS-NAPLES | 2.98 | 不适用 | 5.65 | 4.83 | 6.20 | 0.47 |
| 51 | WEST PALM BEACH-FT. PIERCE | 2.67 | 7.69 | 6.52 | 9.44 | 2.14 | 0.96 |
| 52 | NEW YORK | 2.57 | 4.58 | 3.73 | 3.39 | 2.03 | 2.82 |
| 53 | BOSTON (MANCHESTER) | 2.25 | 9.09 | 不适用 | 0.92 | 2.64 | 2.40 |
| 54 | PHILADELPHIA | 2.10 | 5.08 | 5.30 | 4.00 | 1.40 | 1.94 |
| 55 | ATLANTA | 2.02 | 1.74 | 10.58 | 2.90 | 0.81 | 2.99 |
| 56 | HARTFORD & NEW HAVEN | 1.76 | 0.32 | 2.44 | 3.26 | 1.04 | 1.81 |
| 来源：尼尔森公司资料来源：尼尔森公司 n/a indicates sample size not large enough to project |
