Insights | 19-01-2021
The Pandemic, Politics and Social Unrest Continue to Drive Local News Viewing in 2021
Despite the rise in streaming video consumption, the value of local TV can’t be overstated, especially when it comes to…
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Insights | 22-10-2012
All Politics are Local Presidential Candidates Embrace Mobile Apps
Political campaigns are increasingly promoting their candidates to a growing audience of smartphone owners; smartphone…
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Insights | 30-07-2009
The Politics Of Beer
Is the President Seeking to Connect with Mainstream America by Choosing Bud Light? The White House announced that the…
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Insights | 08-11-2008
Politics Unusual Media and the making of a President
By: John Burbank, Chief Marketing Officer, The Nielsen Company Many credit the Internet with single-handedly moving…
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Insights | 01-06-2021
Breaking the Cycle of Silencing Black Voices
Black achievements have a history of being erased in media. As viewers, content creators, storytellers and journalists,…
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Insights | 22-10-2020
Why ‘Political Ratings,’ and Why Now
In today’s shifting and divisive political climate, sophisticated voters are in search of relevant political messaging to…
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Insights | 19-10-2020
The Power of the Black Community: From Moment to Movement
2020 has been a year of life-changing moments. The COVID-19 pandemic, politics and racial injustice have affected every…
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Insights | 14-10-2020
Voter Registration is Key to Winning the Hispanic Vote
For the first time, Hispanics will form the largest voting bloc after the non-Hispanic White population. So the question…
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Insights | 19-08-2020
2020 Election Hub
Welcome to Nielsen’s 2020 Election Hub, where you can find the most up-to-date data on the biggest 2020 U.S….
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Insights | 01-06-2020
Local Spot TV Advertising is on the Upswing as States Begin to Re-Open
A new analysis indicates that spot advertising in local markets appears to be starting to turn the corner after declining…
