Insights | 19-01-2021
The Pandemic, Politics and Social Unrest Continue to Drive Local News Viewing in 2021
Despite the rise in streaming video consumption, the value of local TV can’t be overstated, especially when…
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Insights | 19-01-2021
Despite the rise in streaming video consumption, the value of local TV can’t be overstated, especially when…
Insights | 22-10-2012
Political campaigns are increasingly promoting their candidates to a growing audience of smartphone owners;…
Insights | 30-07-2009
Is the President Seeking to Connect with Mainstream America by Choosing Bud Light? The White House announced…
Insights | 08-11-2008
By: John Burbank, Chief Marketing Officer, The Nielsen Company Many credit the Internet with single-handedly…
Insights | 01-06-2021
Black achievements have a history of being erased in media. As viewers, content creators, storytellers and…
Insights | 22-10-2020
In today’s shifting and divisive political climate, sophisticated voters are in search of relevant political…
Insights | 19-10-2020
2020 has been a year of life-changing moments. The COVID-19 pandemic, politics and racial injustice have…
Insights | 14-10-2020
For the first time, Hispanics will form the largest voting bloc after the non-Hispanic White population. So the…
Insights | 19-08-2020
Welcome to Nielsen’s 2020 Election Hub, where you can find the most up-to-date data on the biggest 2020 U.S….
Insights | 01-06-2020
A new analysis indicates that spot advertising in local markets appears to be starting to turn the corner after…
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