Insights | 19-01-2021
The Pandemic, Politics and Social Unrest Continue to Drive Local News Viewing in 2021
Despite the rise in streaming video consumption, the value of local TV can’t be overstated, especially when it comes to…
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Despite the rise in streaming video consumption, the value of local TV can’t be overstated, especially when it comes to…
Political campaigns are increasingly promoting their candidates to a growing audience of smartphone owners; smartphone…
Is the President Seeking to Connect with Mainstream America by Choosing Bud Light? The White House announced that the…
By: John Burbank, Chief Marketing Officer, The Nielsen Company Many credit the Internet with single-handedly moving…
Black achievements have a history of being erased in media. As viewers, content creators, storytellers and journalists,…
In today’s shifting and divisive political climate, sophisticated voters are in search of relevant political messaging to…
2020 has been a year of life-changing moments. The COVID-19 pandemic, politics and racial injustice have affected every…
For the first time, Hispanics will form the largest voting bloc after the non-Hispanic White population. So the question…
Welcome to Nielsen’s 2020 Election Hub, where you can find the most up-to-date data on the biggest 2020 U.S….
A new analysis indicates that spot advertising in local markets appears to be starting to turn the corner after declining…
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