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Report: The Power of the African American Consumer | Nielsen

African-Americans’ buying power is expected to reach $1.1 trillion by 2015, according to The State of the African-American Consumer from Nielsen and the National Newspaper Publishers Association (NNPA), a federation of more than 200 Black community newspapers across the U.S. This growing economic...

Newswire | Malaysian Internet Usage Takes Off in 2010 | Nielsen

The number of Malaysians accessing the Internet hit 41 percent in 2010, a 15 percent increase over the previous year, according to The Nielsen Company’s Mobile Insights Survey. The highest usage was recorded among people aged 20-24: almost six in ten (57%) regularly use the Internet, spending an...

More Americans Watching Mobile Video

In the second quarter of 2010, more Americans watched video on their mobile devices than ever before. The following State of the Media report takes a closer look at these trends. Mobile While the number of people watching videos on their mobile phones remains relatively small compared to TV, they...

Nielsen China Forum Go Digital in China

Everyone knows that if you want to reach a lot of people fast, going digital is a good bet. But in China, the odds are even better. Boasting the largest Internet community in the world with over 420 million online users, China’s online community has shown steady double-digit user growth rates...
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