Nielsen’s industry-leading consumer lifestyle segmentation yields the richest consumer behavioural information for shopping, financial and technology preferences, media habits (online and offline) and so much more. Capitalise on hidden patterns of customer behaviour by connecting market demand, consumer insights and analysis and behavioural measurement data.
We can build segmentations that suit different needs. We cover needs-based segmentations, socio-demographic segmentations, customer value segmentations, purchase-based segmentations, and segmentation based on short Omni surveys through to more customised solutions.
Nielsen’s segmentation systems offer a flexible framework for decision-making that is consistent for all geographic levels from household to regional, and from metro, to national and beyond, as well as every level in between. Each segmentation system is optimised for industry-specific consumer behaviours and preferences that generate measurable results.
These powerful consumer segmentation insights enable marketers to: