For Employees | Other Nielsen Sites | Contact Us
services insights news about nielsen careers
Welcome to the new Nielsen
Integrating Information Nielsen gives clients a more complete view of their markets and a better understanding of their consumers through our combined insights, experiences, knowledge, market intelligence and advanced technologies.
Learn more

Trend Index

Top Broadcast TV Shows - US
Week of May 5, 2008 Spacer
1. American Idol - Wednesday
FOX
2. American Idol - Tuesday
FOX
3. Dancing w/ Stars Results
ABC
Top TV Shows
Top Movies - Theatrical Release - US
May 9-11 , 2008 Spacer
1. Iron Man
PARAMOUNT
2.What Happens In Vegas
TWENTIETH CENTURY FOX
3. Speed Racer
WARNER BROS.
Top Movies
Top PC Game Titles
March 2008
Spacer
1. World of Warcraft
2. Call of Duty 4: Modern Warfare
3. Halo: Combat Evolved
Top Video Games
Top Online Web Brands - U.S.
Week Ending May 4, 2008
Spacer
1. Google
2. Yahoo!
3. MSN/Windows Live
Top Online Web Brands
Complete Trend Index

Latest News

May 14 , 2008
The Nielsen Company Reports First Quarter 2008 Results
Listen to Replay of Webcast
View Financial Report 10-Q

May 13 , 2008
The Nielsen Company Integrates Nielsen NRG Within Its BASES Organization

More

Insights

Hispanic Fusion – Finally Hitting the Bullseye
By: Ceril Shagrin and Howard Schimmel Spacer
Hispanics have made ‘ethnic’ mainstream in the U.S., but mainstream marketing to this diverse segment is off target. New fusion metrics go beyond traditional age/sex demographics to get a direct hit.
Read this article

C u @ th8r @ 8! Moviegoing: An American Tradition Evolves
By: Kathy Benjamin Spacer
Lights down. Trailers up. Trivia quiz onscreen. Popcorn and soda at the ready. Despite changing ethnicity, an aging demographic, inroads by DVDs and downloadable offerings, it’s still movie time in America!
Read this article


© The Nielsen Company. All rights reserved.  Disclaimer | Privacy Statement