0%
Of all U.S. soccer fans are Gen Z or Millennials
Youtube viewing hourly breakdown
Gen Z's YouTube Viewing Builds Evenly Through the Day, and Peaks Later than other Generations
Youtube viewing generational breakdown
YouTube is universal; all generations watch at similar rates
FIFA World Cup™ Fan Insights
0K
World Cup Match Bookings
$0
Avg. Daily Rate (ADR)
0%
Fan Conversion Rate
0M
Total Campaign Impressions
Top Streaming Shows
Growing Audience for Sports
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Latest Nielsen Reports
Top of Sports Spring 2026 FIFA World Cup™ Hub Asian American Consumer Report 2026