Every moment tells a bigger story
Every game, every play is an opportunity to connect with fans if you know where to look. Nielsen delivers the media intelligence you need to meet them in the moment and deliver game-winning campaign results.
Gameplan for opportunity.
Win with
intelligence.
Featured
Your Definitive World Cup Fan Insights Partner
Know the North American fan, win the tournament. Inside the audience behind FIFA World Cup 2026™ and how brands can win with them.
Report
10m read
Featured
Your Definitive World Cup Primer
Discover where fans are watching, engaging across platforms and how to capture their attention.
Top 10: Sports Trends to Watch
Explore how shifting media habits, emerging technologies, and evolving fan behaviors are transforming the future of sports viewership.
The Round Out
Tune in to our new podcast translating complex media data into the cultural shifts driving sports fandom.
Winning the World Cup Ad Game
Analyze the shifts in a multibillion-dollar U.S. soccer market to optimize your commercial strategy.
Regional Fan Nuances
From Dallas to L.A., explore the unique fan personalities across 11 U.S. FIFA World Cup tournament markets.
Tops of Sports: Spring 2026
See how pop culture and global talent are rewriting the playbook for modern fan engagement and viewing.
Connecting with AANHPI Fans
Tap into deep-rooted global loyalties with strategies tailored for the highly engaged, streaming-first AANHPI fan.
Top 10: Women's Sports Insights
Discover how rising viewership and changing demographics are creating massive new opportunities for brands.
Craft a Winning Strategy
Nielsen delivers the full-funnel media intelligence you need for growth, including competitive intelligence, valuing your sports investment, and ensuring you’ve reached your customers.
Market
Intelligence
Understand where your competitors are (and aren’t) showing up with their ad spend.
Sports
Analytics
Know your fans and see the value of sponsorships.
Campaign Optimization
Ensure you are reaching your target audience and hitting your KPIs.
Experience
the intelligence
live
Join Nielsen for these events and explore The Game Behind the Game.
June
22-26
CANNES
The world’s eyes are on the pitch, but for the most ambitious brands at Cannes Lions, the real breakthrough is happening in the arena of media intelligence. As the FIFA World Cup 2026™ takes center stage, we’re capturing the pulse of a global audience to help you resonate where it matters most.
This year, Nielsen returns to the Hotel Martinez to bridge the gap between cultural fandom, the creator economy, and the data that drives creative excellence.
