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Featured
Your Definitive World Cup Primer
Football, or soccer as it’s known here in the U.S., is the most popular sport in the world. American fandom has been on the rise, and international competitions are at the center of that growth.
Report
6m read
Every moment tells a bigger story
Every game, every play is an opportunity to connect with fans if you know where to look. Nielsen delivers the media intelligence you need to meet them in the moment and deliver game-winning campaign results.
Craft a Winning Strategy
Nielsen delivers the full-funnel media intelligence you need for growth, including competitive intelligence, valuing your sports investment, and ensuring you’ve reached your customers.
Market
Intelligence
Understand where your competitors are (and aren’t) showing up with their ad spend.
Sports
Analytics
Know your fans and see the value of sponsorships.
Campaign Optimization
Ensure you are reaching your target audience and hitting your KPIs.
Experience
the intelligence
live
Join Nielsen for these events and explore The Game Beyond the Game.
April
27
POSSIBLE
The most exciting moments of the World Cup happen on the pitch. But for brands and advertisers, a different high-stakes game is unfolding behind the scenes. This year, Nielsen returns to POSSIBLE in the lead up to FIFA World Cup 2026™, and we’re bringing an innovative playbook to drive media wins. The world is watching. Make sure they’re watching you.
