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Audience segmentation
Hone in on the segments that matter most. Build, plan, activate, and measure your audience segments across platforms and devices.
Audience Segments
Understand who your customers are, what they buy, and the media they consume with access to proprietary datasets for your cross-channel audience targeting.
Marketing Cloud
Streamline your marketing process by profiling and activating audiences across digital platforms with the enriched data sets of Nielsen Marketing Cloud.
Scarborough
Understand your consumers; what they think, how they spend their time, shopping patterns, media behaviors, demographic insights, and more.
Competitive intelligence
Gain deep insights into the competitive media advertising landscape and discover how to differentiate your brand from competitors.
Consumer insights
Understand your customers; what they think, how they spend their time, shopping patterns, media behaviors, and more.
Scenario planning
Determine the best allocation for your marketing budget by testing the outcome of every possible advertising scenario.
Commspoint Influence
Reach, influence, and engage your desired audience by aligning your campaign objectives with the optimal combination of marketing touchpoints.
Commspoint Journey
Understand the consumer’s path to purchase with the world’s leading syndicated collection of customer journey analytics across nearly all major categories.
Compass Planner
Predict the ROI of your marketing campaign’s performance with a sophisticated budget allocation and preparation tool powered by machine learning algorithms.
Media Impact
Find out where your customers are consuming media at a national or a local level with insights into your target audiences, their lifestyles, and media preferences.
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